How to choose a web design company for your small business

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“How should a small business choose a web design company?” This was one of the many questions asked at the Small Business Tech Panel at the Warehaüs, a coworking space in Holland, Michigan in March 2014 (yes, I’m posting this over a year later). Here’s an expanded version of the answer I gave. These are the attributes to consider […]

Business Website Mistakes: Chamber Tech Lunch, Jan 2015

Website Mistakes Chad Warner Chamber Tech Lunch

Are you making mistakes with your small business website? Business websites exist to sell, directly or indirectly. Small businesses often lose sight of that, and make mistakes with the content, design, marketing, and technical aspects of their sites. Learn how to fix these mistakes so your site delivers business results. I gave this presentation, Website […]

Review: Book Yourself Solid: Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling

Book Yourself Solid cover

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling by Michael Port My rating: 5 of 5 stars This is one of the best sales and marketing books for service professionals that I’ve read. It walks you through how […]

Entrepreneurs, your website should be the center of your web presence

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Entrepreneurs, your website should be the center, or hub, of your web presence. It’s the only way to maintain control of your professional image, content, and design. You forfeit control when you use third-party platforms (such as social media or blogging sites) as the center. Of course, you should use third-party platforms, but they should […]

How to decide on website content

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How do you come up with content for your website? Whether you’re creating a new website or revising your current one, the content (text, images, video, etc.) is the most important part. People visit your website for the content, not for the design or functionality. In working with our clients, we’ve found that this process works […]

Review: The Design of Everyday Things

The Design of Everyday Things cover

The Design of Everyday Things by Donald A. Norman My rating: 4 of 5 stars An excellent book about how to design usable products. It’s philosophical but backed by plenty of examples (text and images) of good and bad design, including buildings, appliances, and technology. It’s interesting and well-written. I read the 1988 edition, so […]

Website Mistakes Small Businesses Make, and How to Fix Them: WordCamp Grand Rapids 2014

Website Mistakes Small Businesses Make, and How to Fix Them WordCamp Grand Rapids 2014 Chad Warner

I gave this presentation, Website Mistakes Small Businesses Make, and How to Fix Them, at WordCamp Grand Rapids 2014. I’ve seen many small businesses make website mistakes that hurt their results. My presentation was about how to fix these mistakes so your site delivers business results. Below are the video, slides, and detailed notes. Not optimizing to sell How […]

Review: Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

Do It! Marketing cover

Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition by David Newman My rating: 5 of 5 stars This is an actionable, motivating guide to small business marketing. It instantly became one of my favorite marketing books. I agree with Newman’s approach; it fits the way I like to […]