How to decide on website content

left brain right brain

How do you come up with content for your website? Whether you’re creating a new website or revising your current one, the content (text, images, video, etc.) is the most important part. People visit your website for the content, not for the design or functionality. In working with our clients, we’ve found that this process works […]

Review: The Design of Everyday Things

The Design of Everyday Things cover

The Design of Everyday Things by Donald A. Norman My rating: 4 of 5 stars An excellent book about how to design usable products. It’s philosophical but backed by plenty of examples (text and images) of good and bad design, including buildings, appliances, and technology. It’s interesting and well-written. I read the 1988 edition, so […]

Website Mistakes Small Businesses Make, and How to Fix Them: WordCamp Grand Rapids 2014

Website Mistakes Small Businesses Make, and How to Fix Them WordCamp Grand Rapids 2014 Chad Warner

I gave this presentation, Website Mistakes Small Businesses Make, and How to Fix Them, at WordCamp Grand Rapids 2014. I’ve seen many small businesses make website mistakes that hurt their results. My presentation was about how to fix these mistakes so your site delivers business results. Below are the slides and detailed notes. Not optimizing to sell How many […]

Review: Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

Do It! Marketing cover

Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition by David Newman My rating: 5 of 5 stars This is an actionable, motivating guide to small business marketing. It instantly became one of my favorite marketing books. I agree with Newman’s approach; it fits the way I like to […]

Can social media replace a business website?

social media apps

“Doesn’t social media replace the need for a business website?” This was one of the many questions asked at the Small Business Tech Panel at the Warehaüs, a co-working space in Holland, Michigan in March 2014. The short answer is no. Here’s an expanded version of the answer I gave. These are the the advantages of a business website over […]

Website mistakes small businesses make

Wrong Way sign

“What website mistakes do small businesses make?” This was one of the many questions asked at the Small Business Tech Panel at the Warehaüs, a co-working space in Holland, Michigan in March 2014. Here’s an expanded version of the answer I gave. The items (in no particular order) are as follows: Not optimized for sales Not mobile-friendly Not optimized […]

What does a small business WordPress website need?

Catching up on e-mail

“What does a small business website need?” This was one of the many questions asked at the Small Business Tech Panel at the Warehaüs, a co-working space in Holland, Michigan in March 2014. Here’s an expanded version of the answer I gave. The items (in no particular order) are as follows: Effective content (text, images, video) Mobile-friendly […]

Review: Getting Real: The Smarter, Faster, Easier Way to Build a Web Application

Getting Real cover

Getting Real: The Smarter, Faster, Easier Way to Build a Web Application by 37 Signals My rating: 4 of 5 stars The book is written for those who create web applications, but as a web designer who creates WordPress websites, I found plenty of relevant advice about planning, project management, client relations, hiring, and productivity. […]