7 Deadly Website Assumptions (from Duct Tape Marketing)

Duct Tape Marketing book cover

Businesses often make incorrect assumptions about their websites that hurt their online success, and in turn, hurt their business. I’m reading the book Duct Tape Marketing (an excellent marketing guide for small businesses), and it has a list of common assumptions that I recognize from my conversations with businesses. Let’s look at these assumptions and why they’re […]

Best web design business podcasts, summer 2015

Web Design Agency Podcast cover art

I love podcasts about the business of web design. They’re a great way to keep up on the aspects of running a web design agency: marketing, sales, pricing, proposals, contracts, project management, productivity, client relations, and more. Here’s the latest round of my favorite web design business podcasts, listed in order of preference. If you like these, […]

Google wants your website to be mobile-friendly

PageSpeed Insights Mobile tab

Google wants your website to be mobile-friendly. How do I know? They’ve been making a big deal about it, especially over the last year. Evidence: PageSpeed Insights has a Mobile tab which reports on Speed and User Experience Google Webmaster Tools has a Mobile Usability Report Google labels search results as “mobile-friendly” when you search from a mobile […]

Review: A Practical Guide to Managing Web Projects

A Practical Guide to Managing Web Projects cover

A Practical Guide to Managing Web Projects by Breandán Knowlton My rating: 4 of 5 stars An informative and practical guide to successfully managing website and web app projects. It’s clearly based on firsthand experience with many projects. It’s a bit dry; it’s not as engaging or entertaining as it could’ve been. I found it […]

What Your Small Business Website Needs to Succeed: SCORE Symposium, Mar 2015

What Your Small Business Website Needs to Succeed OptimWise

You know your small business needs a website, but simply having a website isn’t enough. Do you know what it needs to succeed? Let’s look at the content and design your website needs to meet your business goals. I gave this presentation, What Your Small Business Website Needs to Succeed, at the Small Business Symposium hosted by […]

Website myths and realities (from UX Myths)

UX Myths poster

People have many misunderstandings and false assumptions about websites. I’ve encountered several while talking to businesses about their websites. I’ve found UX Myths to be a helpful resource, since it responds to myths with research. The site’s tagline is “Build your website based on evidence, not false beliefs.” Here’s a summary of my favorite myths and realities. People read on […]

Review: Content Strategy for the Web

Content Strategy for the Web cover

Content Strategy for the Web by Kristina Halvorson My rating: 4 of 5 stars This content strategy primer has both theory and application. It explains the problem, how to perform discovery, how to form strategy, and how to implement the strategy. It’s well-organized and well-written, with just enough humor for this type of book. The […]

Review: Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems

Rocket Surgery Made Easy cover

Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems by Steve Krug My rating: 3 of 5 stars An easy-to-read guide to doing your own inexpensive usability testing. I liked Krug’s humorous writing and entertaining use of quotations, and the book’s cartoons make it even easier to understand. I didn’t find it as […]

Why your website shouldn’t have sliders, and alternatives

Meta Slider screenshot

Sliders (AKA carousels or rotators) have become incredibly popular on WordPress websites, and websites in general. Sliders commonly display images, but can also display text and video. They are frequently used on home pages, but can appear on any page. More often than not, clients ask us to put them on their sites. The problem […]

Website Redesign: Centershot Gun Range

Centershot Gun Range screenshot

Centershot Gun Range: centershotgunrange.com Centershot Gun Range is a new indoor shooting range in West Michigan. They wanted to redesign their website because their Flash-based site didn’t work on many mobile devices, and they wanted to add e-commerce functionality. I redesigned the site using HTML5, and used a mobile-friendly (responsive) design, so the site works well on […]