7 Deadly Website Assumptions (from Duct Tape Marketing)

Duct Tape Marketing book cover

Businesses often make incorrect assumptions about their websites that hurt their online success, and in turn, hurt their business. I’m reading the book Duct Tape Marketing (an excellent marketing guide for small businesses), and it has a list of common assumptions that I recognize from my conversations with businesses. Let’s look at these assumptions and why they’re […]

Google wants your website to be mobile-friendly

PageSpeed Insights Mobile tab

Google wants your website to be mobile-friendly. How do I know? They’ve been making a big deal about it, especially over the last year. Evidence: PageSpeed Insights has a Mobile tab which reports on Speed and User Experience Google Webmaster Tools has a Mobile Usability Report Google labels search results as “mobile-friendly” when you search from a mobile […]

What Your Small Business Website Needs to Succeed: SCORE Symposium, Mar 2015

What Your Small Business Website Needs to Succeed OptimWise

You know your small business needs a website, but simply having a website isn’t enough. Do you know what it needs to succeed? Let’s look at the content and design your website needs to meet your business goals. I gave this presentation, What Your Small Business Website Needs to Succeed, at the Small Business Symposium hosted by […]

Business Website Mistakes: Chamber Tech Lunch, Jan 2015

Website Mistakes Chad Warner Chamber Tech Lunch

Are you making mistakes with your small business website? Business websites exist to sell, directly or indirectly. Small businesses often lose sight of that, and make mistakes with the content, design, marketing, and technical aspects of their sites. Learn how to fix these mistakes so your site delivers business results. I gave this presentation, Website […]

Optimize images in WordPress for SEO & accessibility

Polaroid camera on dandelions

I’m going to show you how to optimize your images in WordPress for SEO and accessibility. Optimizing images for SEO (search engine optimization) contributes towards the SEO of your page and site. Optimizing images for accessibility makes it easier for the visually impaired to understand the images you’re using even though they can’t see them. […]

Entrepreneurs, your website should be the center of your web presence

wooden wagon wheel

Entrepreneurs, your website should be the center, or hub, of your web presence. It’s the only way to maintain control of your professional image, content, and design. You forfeit control when you use third-party platforms (such as social media or blogging sites) as the center. Of course, you should use third-party platforms, but they should […]

How to decide on website content

left brain right brain

How do you come up with content for your website? Whether you’re creating a new website or revising your current one, the content (text, images, video, etc.) is the most important part. People visit your website for the content, not for the design or functionality. In working with our clients, we’ve found that this process works […]

Website Mistakes Small Businesses Make, and How to Fix Them: WordCamp Grand Rapids 2014

Website Mistakes Small Businesses Make, and How to Fix Them WordCamp Grand Rapids 2014 Chad Warner

I gave this presentation, Website Mistakes Small Businesses Make, and How to Fix Them, at WordCamp Grand Rapids 2014. I’ve seen many small businesses make website mistakes that hurt their results. My presentation was about how to fix these mistakes so your site delivers business results. Below are the video, slides, and detailed notes. Not optimizing to sell How […]

Can social media replace a business website?

social media apps

“Doesn’t social media replace the need for a business website?” This was one of the many questions asked at the Small Business Tech Panel at the Warehaüs, a coworking space in Holland, Michigan in March 2014. The short answer is no. Here’s an expanded version of the answer I gave. These are the advantages of a business website over social […]