Website Mistakes Small Businesses Make, and How to Fix Them: WordCamp Grand Rapids 2014

Website Mistakes Small Businesses Make, and How to Fix Them WordCamp Grand Rapids 2014 Chad Warner

I gave this presentation, Website Mistakes Small Businesses Make, and How to Fix Them, at WordCamp Grand Rapids 2014. I’ve seen many small businesses make website mistakes that hurt their results. My presentation was about how to fix these mistakes so your site delivers business results. Below are the slides and detailed notes. Not optimizing to sell How many […]

Can social media replace a business website?

social media apps

“Doesn’t social media replace the need for a business website?” This was one of the many questions asked at the Small Business Tech Panel at the Warehaüs, a co-working space in Holland, Michigan in March 2014. The short answer is no. Here’s an expanded version of the answer I gave. These are the the advantages of a business website over […]

Why your website shouldn’t have sliders, and alternatives

Meta Slider screenshot

Sliders (AKA carousels or rotators) have become incredibly popular on WordPress websites, and websites in general. Sliders commonly display images, but can also display text and video. They are frequently used on home pages, but can appear on any page. More often than not, clients ask us to put them on their sites. The problem […]

Website mistakes small businesses make

Wrong Way sign

“What website mistakes do small businesses make?” This was one of the many questions asked at the Small Business Tech Panel at the Warehaüs, a co-working space in Holland, Michigan in March 2014. Here’s an expanded version of the answer I gave. The items (in no particular order) are as follows: Not optimized for sales Not mobile-friendly Not optimized […]

What does a small business WordPress website need?

Catching up on e-mail

“What does a small business website need?” This was one of the many questions asked at the Small Business Tech Panel at the Warehaüs, a co-working space in Holland, Michigan in March 2014. Here’s an expanded version of the answer I gave. The items (in no particular order) are as follows: Effective content (text, images, video) Mobile-friendly […]

WordPress for Small Business Websites Panel at WordCamp Grand Rapids 2013

WordPress for Small Business Websites Panel at WordCamp Grand Rapids 2013

I led a WordPress for Small Business Websites Q&A panel at WordCamp Grand Rapids 2013. We discussed goals, strategy, content, analytics, speed and performance, social media, SEO, and generally making sites effective. Below is a video of the panel discussion, followed by paraphrased versions of the questions asked by the audience. I’m so thankful for […]

Learn SEO basics with these videos & guides

What is SEO and how does it work Bluehost video

My clients often ask me how they can improve their SEO (search engine optimization) to rank higher. If their budget allows for it, I partner with an SEO expert, because a successful SEO or SEM (search engine marketing) campaign requires specialized expertise. If such a campaign isn’t in their budget, as is often the case […]

Best web design podcasts, Fall 2012

ShopTalk art

These are my favorite audio podcasts about web design and development, both the technical and business sides. They also feature topics such as marketing and freelancing. My last post on the best web design podcasts was from June 2012, so it was time to update the list. I’ve listed them roughly in order of preference, […]

Review: The Complete Idiot’s Guide to WordPress by Susan Gunelius

The Complete Idiot's Guide to WordPress

The Complete Idiot’s Guide to WordPress by Susan Gunelius My rating: 3 of 5 stars An easily understood, very basic WordPress guide for beginning users. It’s focused on blogging rather than building traditional websites. The first half covers WordPress.com, and the rest covers WordPress.org. The Attracting an Audience section has valuable chapters on SEO, feeds, […]