What Is Discovery?
The purpose of Discovery is to make sure the project will serve your goals. Your goals could be increasing revenue, making your business more efficient, or attracting employment candidates. We want you to see a return on your project investment.
In our experience, most businesses have an idea of what they want, but are unsure what they need to achieve their goals using their web presence.
We’ll schedule a few calls where we’ll discuss your business, customers, competitors, and marketing strategy. These conversations help you and us think deeply about the project before diving into creating. It’s like hiring an architect to draw up the plans for a building before construction. This results in a more accurate proposal and the project going more smoothly!
Do you see the benefit of doing it this way?
If we’re talking about a new website or a redesign, this process typically takes 6 calls taking a total 6-8 hours. If we’re talking about modifying your existing website, it’s usually less (1-3 calls). In addition to this time, there’s also an investment of money in Discovery.
We like to get as close to face-to-face conversation as possible, so we prefer to have all these calls by video. Some calls must be by video, because we’re screen sharing. Some calls can be audio-only, if you prefer.
Discovery Session Topics
Discovery 1: Your business and needs. Who you are, what you do, what you need. The state of your web presence.
Discovery 2: Your customer. Who they are, what they do, what they need.
Discovery 3: Your market and competition. Where you fit into your industry, market, and competitors. What your competitors are doing online.
Discovery 4: Strategy and tactics. How customers engage with you. What you’ve done in the past, what you can do in the future.
What You Do in Discovery
Before each session, you’ll think about (and sometimes research) the topic we’ll be discussing. Then you gather all key decision-makers and show up for the sessions, ready to talk candidly.
What We Do in Discovery
We prepare for the sessions, lead the sessions by asking questions, and research based on the information collected in our sessions. It sounds simple, but by the end you will feel like you are headed in the right direction.
Light at the End of the Tunnel
Once Discovery is complete, we will present a strategic solution. After we have a conversation about that, we create a proposal. These will equip you to take a confident next step for your web presence!
Are you ready?