Discovery
We need to fully understand your business, so we’ll schedule a few calls that will allow us to dive deep into your operation. After we do that, if everything goes well and we’re able to help solve real problems, then we’ll recommend a solution. After that, we will look at a proposal. The results are that we’ll have a good understanding of what we should do and why we should do it.
Planning
We’ll plan the project based on what we learned in Discovery. We’ll develop a series of deliverables that allows us to work efficiently through the rest of production.
Content
Your website needs to convert traffic into qualified leads. We’ll help develop and refine your marketing copy (text) that will be used to convert traffic into leads. We’ll help you with the images, video, and other content that your site will include.
Design
We’ll create a custom website design based on your branding, functionality requirements, and usability best practices. Your design will support your content.
Development
We’ll develop (code) a functional website. We’ll put the content in the site, and handle on-site SEO (optimize the site for search engines).
Delivery
As the site nears completion, we’ll review its content, functionality, and design, and so will you. We want the site to work and look as intended, so that it meets your business goals. When it’s ready, we’ll launch the site. We’ll make the transition as smooth as possible for you and your site’s visitors. We’ll also provide training and support for your new website.
Promotion
Once your website is up, we’ll drive traffic to it using the appropriate methods (SEO, email marketing, etc.). We’ll help you create the fresh content that your visitors and search engines are looking for.
Maintenance
Once it’s up, we’ll maintain your website’s software (WordPress and its plugins) by taking care of updates and backups.