Blog

Category: Digital Marketing

Use Facebook securely with HTTPS

Facebook just added an option to secure your connection with HTTPS! This is great news for any security-conscious Facebook users. Normally, when you use Facebook, anyone on the same network can sniff the network traffic and see what you're doing. Firesheep made this even easier than it already was. It used to be that you […]

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Listen and learn with podcasts

If you listen carefully, you’ll hear one of the sounds I hate most in this world... that’s the sound of wasted time. How many hours a week do you spend cleaning the house, working out, driving, or doing other things that put your brain on idle? Put those otherwise wasted hours to good use by […]

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How to write email subject lines

One of my favorite podcasts, Get-It-Done Guy (on the Quick and Dirty Tips podcast network), just did an episode about email subject lines. Poorly written (or missing) subject lines are one of my pet peeves. Here are a few points from Get-It-Done Guy, which apply to messages sent by email, Facebook, LinkedIn, or any other […]

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Hide friends and apps from Facebook news feed

When you log into Facebook, the first thing you see is the Home page, also known as the News Feed. This is a list of status updates, photos, links, etc. from your friends, pages, and applications. Each of these pieces of news are known in Facebook lingo as a "story". The News Feed is a […]

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Promote your business with social media

Practically any organization, whether it's a business, non-profit, or even a single freelancer, can benefit from social media. On June 16, Lakeshore Advantage hosted a social media lunch event with Jason Sadler, founder of IWearYourShirt.com. I went and listened to Jason talk about creating and growing I Wear Your Shirt, and how he uses social […]

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How Google search works

Ever wonder how Google finds what you're looking for in the blink of an eye? This video (embedded below) explains how Google search works in plain English, in 3 minutes! It covers indexing, spiders, links, ranking, relevance, keywords, PageRank, and advertising. As always, contact OptimWise for more information or assistance!

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