How Does PPC Work?
PPC, specifically Google AdWords, gives you the ability to drive targeted visitors to your website on a Pay-Per-Click model. In essence, you’re paying Google for a share of traffic to your IT company’s website. The real value to PPC is that there is a nearly unlimited number of ways to target your prospects – giving you full control of the costs and clicks you incur. Knowing how to target prospects effectively could be the difference between profitable advertising and wasted spend – which is where OptimWise’s team can benefit your IT company. We’ll help you:
- Define your audience & target geography
- Develop media budgets, goals & benchmarks
- Perform keyword research relevant to the IT services you offer
- Create ad copy & creative exclusive to your company
What Types of PPC Campaigns Can My IT Company Benefit From?
Search Campaigns. Search campaigns allow you to show your IT company’s advertising in SERPs (search engine results pages) on both Google and their search partners. This provides you the ability to capture prospects as they’re actively searching for the services you offer. An example of this might be targeting users within a 20 mile radius of your business searching for “managed IT services”.
Display Campaigns. Display campaigns offer diverse targeting options. With contextual targeting, you can advertise your IT services on specific websites, in specific categories, or on the keyword level. For example, you may want to place a banner ad on yelp.com whenever a user within a 20 mile radius of your business is looking at the business listing of a competing IT company.
Remarketing Campaigns. Remarketing lists are a way to advertise your IT company’s services to recent website visitors, or warm leads. When a prospect visits your website, they are added to your remarketing list(s), which enables you to then serve them relevant ads across the Google Display Network (GDN) as well as better cater to them on the search network for future relevant searches.
[OptimWise] took the time to understand what our company does and what our needs for our website would be. Chad and his team are now instrumental in keeping our website up-to-date, pushing our website to anyone showing an interest in us, and trying to make our site a place someone wants to visit.
Ron Meyer & Associates Excavating
Grow Your IT Company Online
Learn how to attract the right audience & generate more inbound leads for your Information Technology business with this free guide.