I refreshed my branding for 2012 because I converted OptimWise from an IT services business to a web design business. The branding refresh included a new logo and color scheme, so I redesigned my web design business site, OptimWise.com.
Besides branding, the other impetus for the redesign was to use responsive web design, so the site adapts to fit the different screen sizes of smartphones, tablets, and traditional computers.
I wanted to preserve the clean and simple design of the site, so the navigation remains minimal. It points to my web design services, a contact form, information about OptimWise and me, and the OptimWise blog. I kept my picture in the sidebar because it adds some personality.
Visit the live site at optimwise.com.
