The Compagner Real Estate Consulting Group sells luxury condominiums and homes in West Michigan’s Laketown Crossings and Sawgrass Condos. The real estate team needed a clean, mobile-friendly design that worked across all platforms and earnest, lead-generating copy that didn’t oversell. Here’s how we changed their web design and their content.
How We Approached Their New-and-Improved Website
We collaborated with the members of the Compagner Real Estate Consulting Group to develop a unique content strategy and an eye-catching design.
The Homepage greets website visitors with beautiful photos of the Lake Michigan shoreline. The copy creates a strong reader appeal, inviting visitors to imagine themselves owning waterfront property on Michigan’s Gold Coast.
We created a simple, elegant header with a navigation menu that guides visitors directly to the condos the group would like to sell. The page also features a live chat option, and at the bottom of the page, a lead magnet where the audience can sign up to receive a guide, How to Avoid 8 Condo Buyer Pitfalls.
We added two product pages for Laketown Crossing and Sawgrass Condos. Both pages illuminate the condominium complexes’ amenities, layout, and location. Visitors will find the same lead magnet and links to more information about the complexes.
Many website visitors are prospective clients wanting to relocate to West Michigan. As a result, it was critical to build a longer, more detailed information page for the area. We leveraged the group’s local expertise and crafted copy called West Michigan Information: Everything You Need to Know About Relocating to West Michigan. The page outlines the various benefits of living in West Michigan, and features more photos of its communities.
We built a easy-to-navigate footer that lets visitors find the main pages on the site. It also clearly features the Compagner Real Estate Consulting Group’s contact information.
The blog has up-to-date information about events, news, and other happenings in West Michigan. Readers can quickly find the information that interests them. The design makes it easy for the group’s staff to update and add blog posts moving forward.
We repackaged the Testimonials page, adding SEO-friendly headlines and explanatory content about each video.
We included a few property search pages, which visitors can use to search for properties that match their criteria.
How Our Web Design and Content Appeals to Prospective Clients
The new Compagner Real Estate Consulting Group website is an avenue for communicating to prospective clients, and demonstrating the West Michigan real estate team’s knowledge and experience. Because the site uses WordPress, an easy-to-use platform, the group can edit and add content to the website as they see fit.