Grandville Pediatric Dentistry is a leading pediatric dental practice in Grandville, Michigan. The practice enlisted our help to address a handful of challenges their online presence faced. The existing site featured a hard to navigate design that was built in Flash and thus the website was inaccessible from mobile devices such as tablets or smartphones.
We creatively designed a website that mirrors the physical office of the practice. The website we created is both mobile- and user-friendly, with clear navigation.
Planning and Strategy
To achieve the goals of Grandville Pediatric Dentistry our design and user strategy focused on relevant practice information such as pictures of the staff, office policies, and an overview of available treatments. The site also provides specific emergency information to parents and features a dedicated webpage offering insights into how to handle everything from a toothache to broken braces.
The website project included a photo gallery of the practice’s kid-friendly office and basic on-page search engine optimization. The website is powered by WordPress to ensure the practice is able to maintain and update pages as required.
Strategic User Experience
The homepage design is a direct reflection of the jungle inspired theme featured in the physical office. It presents contact information, hours of operation, and a high-quality welcome video.
The navigation for Grandville Pediatric Dentistry is straightforward. The use of dropdown sub-menus protects the simplicity of navigation and maintains the integrity of the website’s design.
Each supporting page provides valuable information about the practice, its treatments, and other general dental information.
Search Engine Optimization
We provided basic on-page search engine optimization for the website. To improve search ranking, the supporting pages feature long form text and specific keywords where applicable.