Great Lakes Pet Food is a pet food company in Holland, Michigan. As a new company, they wanted a website to sell their pet food to health-conscious pet owners. They wanted pet owners to find them when searching online, and once they find the site, to be persuaded to buy their pet food. They also wanted to raise awareness of pet nutrition.
We created a website with a design that appeals to pet owners, and text that persuades health-conscious pet owners to buy. We developed an ecommerce system that makes it easy for pet owners to purchase their products, and for the business to manage orders. We customized the product info pages to include additional tabs of information. We also customized the system to pull shipping rates from FedEx, send order info to QuickBooks, add subscribers to MailChimp, and generate printable PDF invoices.
To attract potential pet food buyers, we optimized the site for search engines. Once visitors arrive on the site, they encounter persuasive text and calls to action to encourage buying.
The site uses a mobile-friendly (responsive) design, so it works well on mobile devices as well as desktops. The site is powered by WordPress, so they can edit the site’s content themselves, including the projects.