Ron Meyer & Associates Excavating, Inc. provides underground and commercial construction to private businesses throughout Michigan. For more than 39 years the company has successfully acquired new customers. They asked us to give them a professional and authoritative web presence to attract new business from private sectors.
With a focus on conversions, user experience, and calls to action we designed a complete WordPress powered website. The design and development are optimized for peak conversions from paid traffic, and to lead visitors into the company’s sales funnel.
Planning and Strategy
Ron Meyer & Associates Excavating, Inc. required the development of a targeted lead generation system which included opt-in offers, landing pages, a project showcase, and an email marketing campaign to nurture prospective clients. The website features minimal pages to improve the conversion rate, and calls to action on each page.
The website’s color and theme is anchored in a muted red to complement the logo as well as inspire visitors to explore the site. We also ensured that the calls to action were consistent throughout the website to support traffic coming from paid ads.
Strategic User Experience
The homepage for Ron Meyer & Associates Excavating, Inc. presents an attractive and relevant main image and two calls to action. The homepage also provides a company summary and a list of clickable services to explore.
The conversion-focused website strategy and development required that we keep the website navigation simple and straightforward. The primary navigation for the website consists of 6 basic pages.
The project showcase features a series of images and an explanation of the services provided per project. We also included a blog section to improve search ranking to attract organic traffic to the website. The blog offers the latest in safety and regulations for underground and commercial construction.
Search Engine Optimization
The Ron Meyer & Associate Excavating, Inc. website includes a blog to provide necessary text and keyword relevance. Each page is search engine friendly. We utilized lightweight code for easy crawling.
Final Project Results
As of July 2016, visitors spend an average of two minutes on the website. The most viewed website pages include the project showcase, the opt-in offer landing page, and contact page.