We’ve previously discussed the many benefits of having a digital marketing strategy for your IT business, including: generating more qualified leads, converting more leads to sales, generating more brand awareness, and reducing client attrition. To help better steer the direction of your efforts, the team at OptimWise put together this easy-to-follow checklist to help your IT business generate more business online.
1. Learn about your clients
You cannot attract new prospects if you don’t know anything about them. Take the time to develop your ideal prospect. What are their goals and pain points? It’s much easier to develop a digital marketing strategy when you know who you’re trying to market to. It may also serve useful to analyze your competition.
2. Design your website for your target client
Knowing your client will help you better design your website for your ideal prospect. Knowing your client’s problems and challenges can help you better determine the content on your website, from text to images to the service pages you feature most. Catering to your audience on your website makes it easier for prospects to know, like, and trust your brand.
3. Bring your target client to your website
Launching a website for your IT company without a plan to attract prospects is like opening a brick and mortar store and not telling anyone you’re in town. There are numerous ways to drive targeted traffic to your website, and below we outline several of the main categories your IT business should incorporate into your digital marketing strategy.
Search engine optimization (SEO)
SEO is the process of following best practices to ensure your website is user-friendly, easily indexed in search engines, and competitive for your target keywords. SEO has many facets, including:
- On-Page Optimization
- Site-wide Optimization
- Mobile Optimization
- Off-Page Optimization
- Local Search Optimization
Pay-per-click advertising (PPC)
Pay-per-click advertising, specifically Google AdWords, is just that – an advertising model that allows you to pay per click (or visitor) to your IT company’s website. PPC allows you to bid on particular keywords and ad placements based on your specific business goals.
Content marketing isn’t about just writing content. You need to develop content that targets your potential clients. Define your prospect’s pain points, and help solve them with useful content (blog posts, infographics, video, etc.). This is the driving force behind any inbound marketing campaign.
Email marketing is about using email to send messages to your ideal client – to entertain, to inform, to educate or to nurture your relationship with them. By nurturing your relationship with prospects on your email list, you’re more likely to move them down the sales funnel.
Social media marketing
Social media provides a platform to distribute your content marketing efforts and directly engage with prospects. Big brands spend millions of dollars annually to develop their social media following – a true testament to its value. Your IT company stands to benefit as well.
Working with OptimWise
While this quick checklist may better help steer the direction of growing your IT company online, there are many facets to each checkbox on this list. If your IT company is looking to generate more qualified leads, and develop a digital marketing strategy designed for long-term growth, contact OptimWise today to learn more about our inbound marketing campaigns designed specifically for IT service providers like you. OptimWise can operate as your outsourced marketing team, or work collaboratively with your in-house marketing team to build a sustainable digital marketing plan with long-term ROI.