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Tag: business

Book review: Website Owner's Manual by Paul Boag

Website Owner's Manual by Paul Boag My rating: 3 of 5 stars This book instructs website owners in using their website(s) to engage customers and build their brand. I’ve read several technical web design books lately, but wanted to read this one to see things from the site owner’s perspective, in preparation for working with […]

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7 technology trends from Holland Chamber of Commerce Tech Lunch

Today I went to the Business Technology Trends Tech Lunch at Herrick District Library, put on by the Holland Chamber of Commerce. Jason Kehrer, Chief Problem Solver at The Image Group, presented 7 emerging technology trends to an audience of local business owners and professionals. Throughout the presentation, we discussed how these technologies are affecting […]

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Growing up geek

Slammed into the lockers? Check. Picked last for sports? Check. Wedgies in the hallway? Check. Yup, I grew up a geek. In grade school, I preferred reading to playing sports. I especially liked science; Bill Nye the Science Guy was one of my favorite TV shows. When I was 7 or 8, my dad brought […]

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Book review: Design and Launch an Online Web Design Business

Design and Launch an Online Web Design Business by Jason Rich My rating: 3 of 5 stars My long-term goal is for OptimWise to become a web design firm, creating and promoting websites for small businesses. I've been looking for the best books about succeeding in the web design business. I wasn't very impressed by […]

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Book review: How to Open & Operate a Financially Successful Web Site Design Business

How to Open & Operate a Financially Successful Web Site Design Business: With Companion CD - ROM by Charlotte Evans My rating: 3 of 5 stars After meeting with a few local web designers a few weeks ago, I was inspired to accelerate my plans to move OptimWise into web design. I know how to […]

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Promote your business with social media

Practically any organization, whether it's a business, non-profit, or even a single freelancer, can benefit from social media. On June 16, Lakeshore Advantage hosted a social media lunch event with Jason Sadler, founder of IWearYourShirt.com. I went and listened to Jason talk about creating and growing I Wear Your Shirt, and how he uses social […]

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West Michigan web startup pitches

On June 16, four West Michigan startups pitched their ideas to aimWest, a group of local professionals and technology experts. The startups are backed by Momentum, a Grand Rapids-based venture firm focused on web technology entrepreneurs. Each of the startup companies are using the web and social media for their fledgling businesses. Members of aimWest […]

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Internet opportunities for small businesses

Once upon a time, small businesses got along fine without the Internet. They relied on word-of-mouth and traditional media (newspapers, TV, radio) to help customers find them. As the years went by, small business owners discovered they were losing market share to competitors who had basic websites (essentially digital business cards) to direct customers to […]

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