OptimWise creates and manages marketing and e-commerce WordPress websites for small businesses and nonprofits. We also provide several web design services.

Why OptimWise?

  • We’re professional and business-minded; others may not be serious about their business or yours.
  • We empower you to edit your site’s content; others may nickel and dime you for content changes.
  • We’re accessible and reliable; others may be slow to respond, or not even return your messages.
  • We’re friendly; others may talk condescendingly to you about technical matters.

Chad Warner, Founder

Chad Warner OptimWise web design

Chad Warner

Chad Warner has been interested in technology for as long as he can remember. He started OptimWise in early 2010 to help small businesses succeed online.

Chad loves meeting others who are passionate about business and the Web, so he frequently attends entrepreneurial and Web-focused events in Holland and Grand Rapids. He’s a husband, father, entrepreneur, hiker, reader, and Tolkien fan.


There are a lot of excellent groups in West Michigan. Chad is active in the following:


Michigan West Coast Chamber of Commerce

WPGR WordPress Grand Rapids logo

WordPress GR

GRWebDev: Grand Rapids Web Development logo

GRWebDev: Grand Rapids Web Development

Geeks Group logo

Geeks Group

Ready to create your site? Contact OptimWise