OptimWise creates modern, mobile-friendly websites that small businesses can easily edit. We provide several web design services.

Why OptimWise?

We’re professional and business-minded.

Others may not be serious about their business or yours.

We empower you to edit your site’s content.

Others may nickel and dime you for content changes.

We’re accessible and reliable.

Others may be slow to respond, or not even return your messages.

We’re friendly.

Others may talk condescendingly to you about technical matters.

Media Appearances

OptimWise and founder Chad Warner have been featured in the media, locally (in Holland, MI) and on American podcasts and web TV shows.


OptimWise is a proud member of the Michigan West Coast Chamber of Commerce and Local First.


Michigan West Coast Chamber of Commerce

Local First West Michigan Member Logo

Local First of West Michigan

Chad Warner, Founder

Chad Warner OptimWise web design

Chad Warner

Chad Warner has been interested in technology for as long as he can remember. He started OptimWise in early 2010 to help small businesses succeed.

Chad loves meeting others who are passionate about business and the Web, so he frequently attends entrepreneurial and Web-focused events in Holland and Grand Rapids. He’s a co-organizer of WordPress Grand Rapids, and has co-organized WordCamp Grand Rapids (an annual WordPress conference) since 2012.

Chad empowers small businesses, camps in forests, and has a passport to Middle-Earth.


Chad Warner has had the privilege of speaking about WordPress and the Web for several audiences.


Chad is active in the following organizations:

WPGR WordPress Grand Rapids logo

WordPress GR

GRWebDev: Grand Rapids Web Development logo

GRWebDev: Grand Rapids Web Development

Geeks Group logo

Geeks Group

Holland Young Professionals logo

Holland Young Professionals


Chad Warner at WordPress Grand Rapids

Chad Warner speaking to WordPress Grand Rapids

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