Business Website Mistakes: Chamber Tech Lunch, Jan 2015

Website Mistakes Chad Warner Chamber Tech Lunch

Are you making mistakes with your small business website? Business websites exist to sell, directly or indirectly. Small businesses often lose sight of that, and make mistakes with the content, design, marketing, and technical aspects of their sites. Learn how to fix these mistakes so your site delivers business results. I gave this presentation, Website […]

Review: Book Yourself Solid: Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling

Book Yourself Solid cover

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling by Michael Port My rating: 5 of 5 stars This is one of the best sales and marketing books for service professionals that I’ve read. It walks you through how […]

Website mistakes: topic of upcoming Chamber talk, Jan 15, 2015

Michigan West Coast Chamber of Commerce logo

Are you making mistakes with your small business website? Business websites exist to sell, directly or indirectly. Small businesses often lose sight of that, and make mistakes with the content, design, marketing, and technical aspects of their sites. Learn how to fix these mistakes so your site delivers business results. I’ll be presenting Website Mistakes […]

Optimize images in WordPress for SEO & accessibility

Polaroid camera on dandelions

I’m going to show you how to optimize your images in WordPress for SEO and accessibility. Optimizing images for SEO (search engine optimization) contributes towards the SEO of your page and site. Optimizing images for accessibility makes it easier for the visually impaired to understand the images you’re using even though they can’t see them. […]

Best WordPress podcasts, winter 2014

WPwatercooler art

Here’s the latest round of my favorite WordPress podcasts, listed in order of preference. I prefer those that contain actionable advice over those that are mostly news. These days, I personally focus more on strategy, business development, and project management than development or design (which my teammates handle), and my taste in podcasts reflects that. […]

Entrepreneurs, your website should be the center of your web presence

wooden wagon wheel

Entrepreneurs, your website should be the center, or hub, of your web presence. It’s the only way to maintain control of your professional image, content, and design. You forfeit control when you use third-party platforms (such as social media or blogging sites) as the center. Of course, you should use third-party platforms, but they should […]

SCORE talk on small business websites, Dec 8, 2014

SCORE Holland logo

I’ll be presenting on small business websites to SCORE Holland on Dec. 8, 2014. If you’re in West Michigan, you’re invited! My talk will cover an overview of website content, design, marketing, and some technical aspects. Topics Why your website, not social media or other third-party platforms, should be the center of your web presence. How to use social […]

Chad Warner’s WordPress & business journey (KitchenSinkWP interview)

KitchenSinkWP logo

I was interviewed about my WordPress and business journey for the KitchenSinkWP podcast. I met host Adam Silver a few years ago through Dustin Hartzler, host of the Your Website Engineer podcast. http://traffic.libsyn.com/silverliningproductions/KSWP_E035.mp3 Podcast summary The etymology of the name OptimWise: optimize + wise How I started with WordPress in 2009 How I started OptimWise in 2010 […]

Find outdated WordPress plugins with No Longer in Directory plugin

No Longer in Directory WordPress plugin results

The No Longer in Directory plugin is an excellent tool for maintaining the plugins in your WordPress site. It performs two checks: Has the plugin been removed from the WordPress.org plugin directory? If the plugin is in the directory, is it outdated (not been updated in over two years)? The plugin will check the plugins on your site […]

How to decide on website content

left brain right brain

How do you come up with content for your website? Whether you’re creating a new website or revising your current one, the content (text, images, video, etc.) is the most important part. People visit your website for the content, not for the design or functionality. In working with our clients, we’ve found that this process works […]