What Your Small Business Website Needs to Succeed: SCORE Symposium, Mar 2015

What Your Small Business Website Needs to Succeed OptimWise

You know your small business needs a website, but simply having a website isn’t enough. Do you know what it needs to succeed? Let’s look at the content and design your website needs to meet your business goals. I gave this presentation, What Your Small Business Website Needs to Succeed, at the Small Business Symposium hosted by […]

Website myths and realities (from UX Myths)

UX Myths poster

People have many misunderstandings and false assumptions about websites. I’ve encountered several while talking to businesses about their websites. I’ve found UX Myths to be a helpful resource, since it responds to myths with research. The site’s tagline is “Build your website based on evidence, not false beliefs.” Here’s a summary of my favorite myths and realities. People read on […]

Upcoming Small Business Symposium, March 2, 2015

Small Business Symposium SCORE Holland

Update: here are the slides and notes for my talk, What Your Small Business Website Needs to Succeed. Ready to start or grow your small business? Join us at the Small Business Symposium in Holland, MI on March 2, 2015. You’ll hear from experts in business planning, digital marketing, finance, HR, and legal. What Your Small Business […]

Review: Content Strategy for the Web

Content Strategy for the Web cover

Content Strategy for the Web by Kristina Halvorson My rating: 4 of 5 stars This content strategy primer has both theory and application. It explains the problem, how to perform discovery, how to form strategy, and how to implement the strategy. It’s well-organized and well-written, with just enough humor for this type of book. The […]

Business Website Mistakes: Chamber Tech Lunch, Jan 2015

Website Mistakes Chad Warner Chamber Tech Lunch

Are you making mistakes with your small business website? Business websites exist to sell, directly or indirectly. Small businesses often lose sight of that, and make mistakes with the content, design, marketing, and technical aspects of their sites. Learn how to fix these mistakes so your site delivers business results. I gave this presentation, Website […]

Review: Book Yourself Solid: Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling

Book Yourself Solid cover

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling by Michael Port My rating: 5 of 5 stars This is one of the best sales and marketing books for service professionals that I’ve read. It walks you through how […]

Website mistakes: topic of upcoming Chamber talk, Jan 15, 2015

Michigan West Coast Chamber of Commerce logo

Are you making mistakes with your small business website? Business websites exist to sell, directly or indirectly. Small businesses often lose sight of that, and make mistakes with the content, design, marketing, and technical aspects of their sites. Learn how to fix these mistakes so your site delivers business results. I’ll be presenting Website Mistakes […]

Optimize images in WordPress for SEO & accessibility

Polaroid camera on dandelions

I’m going to show you how to optimize your images in WordPress for SEO and accessibility. Optimizing images for SEO (search engine optimization) contributes towards the SEO of your page and site. Optimizing images for accessibility makes it easier for the visually impaired to understand the images you’re using even though they can’t see them. […]

Best WordPress podcasts, winter 2014

WPwatercooler art

Here’s the latest round of my favorite WordPress podcasts, listed in order of preference. I prefer those that contain actionable advice over those that are mostly news. These days, I personally focus more on strategy, business development, and project management than development or design (which my teammates handle), and my taste in podcasts reflects that. […]