Best WordPress podcasts, winter 2014

WPwatercooler art

Here’s the latest round of my favorite WordPress podcasts, listed in order of preference. I prefer those that contain actionable advice over those that are mostly news. These days, I personally focus more on strategy, business development, and project management than development or design (which my teammates handle), and my taste in podcasts reflects that. […]

Entrepreneurs, your website should be the center of your web presence

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Entrepreneurs, your website should be the center, or hub, of your web presence. It’s the only way to maintain control of your professional image, content, and design. You forfeit control when you use third-party platforms (such as social media or blogging sites) as the center. Of course, you should use third-party platforms, but they should […]

SCORE talk on small business websites, Dec 8, 2014

SCORE Holland logo

I’ll be presenting on small business websites to SCORE Holland on Dec. 8, 2014. If you’re in West Michigan, you’re invited! My talk will cover an overview of website content, design, marketing, and some technical aspects. Topics Why your website, not social media or other third-party platforms, should be the center of your web presence. How to use social […]

Chad Warner’s WordPress & business journey (KitchenSinkWP interview)

KitchenSinkWP logo

I was interviewed about my WordPress and business journey for the KitchenSinkWP podcast. I met host Adam Silver a few years ago through Dustin Hartzler, host of the Your Website Engineer podcast. http://traffic.libsyn.com/silverliningproductions/KSWP_E035.mp3 Podcast summary The etymology of the name OptimWise: optimize + wise How I started with WordPress in 2009 How I started OptimWise in 2010 […]

Find outdated WordPress plugins with No Longer in Directory plugin

No Longer in Directory WordPress plugin results

The No Longer in Directory plugin is an excellent tool for maintaining the plugins in your WordPress site. It performs two checks: Has the plugin been removed from the WordPress.org plugin directory? If the plugin is in the directory, is it outdated (not been updated in over two years)? The plugin will check the plugins on your site […]

How to decide on website content

left brain right brain

How do you come up with content for your website? Whether you’re creating a new website or revising your current one, the content (text, images, video, etc.) is the most important part. People visit your website for the content, not for the design or functionality. In working with our clients, we’ve found that this process works […]

Review: The Design of Everyday Things

The Design of Everyday Things cover

The Design of Everyday Things by Donald A. Norman My rating: 4 of 5 stars An excellent book about how to design usable products. It’s philosophical but backed by plenty of examples (text and images) of good and bad design, including buildings, appliances, and technology. It’s interesting and well-written. I read the 1988 edition, so […]

Review: Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems

Rocket Surgery Made Easy cover

Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems by Steve Krug My rating: 3 of 5 stars An easy-to-read guide to doing your own inexpensive usability testing. I liked Krug’s humorous writing and entertaining use of quotations, and the book’s cartoons make it even easier to understand. I didn’t find it as […]

Website Mistakes Small Businesses Make, and How to Fix Them: WordCamp Grand Rapids 2014

Website Mistakes Small Businesses Make, and How to Fix Them WordCamp Grand Rapids 2014 Chad Warner

I gave this presentation, Website Mistakes Small Businesses Make, and How to Fix Them, at WordCamp Grand Rapids 2014. I’ve seen many small businesses make website mistakes that hurt their results. My presentation was about how to fix these mistakes so your site delivers business results. Below are the video, slides, and detailed notes. Not optimizing to sell How […]