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Building a StoryBrand: Clarify Your Message So Customers Will Listen (Book Summary)

Review of "Building a StoryBrand: Clarify Your Message So Customers Will Listen," one of the best branding and messaging books I've read. Miller shows how to use storytelling to make your messaging and branding simpler and more effective. I like the straightforward, common sense approach.

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How Important is Content to SEO?

Learn why content is important to SEO, based on quotes from SEO authorities.

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How to Set Your Website Budget

Is your business ready for a new website but you're not sure how much to spend? We share our suggestions for building a website budget.

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WordPress Security with Information Security Principles

Learn how to put Information Security (InfoSec) principles into practice on your WordPress website.

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6 Quick Wins to Speed Up WordPress Performance

We share 6 quick ways to speed up WordPress, and tell why you should care about your website's speed.

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How to Secure WordPress Login & Admin Area

How to secure your WordPress login and admin area with SSL, two-factor authentication, brute force protection, and strong passwords.

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Adding Google Analytics to WordPress (With & Without Plugins)

We show you two quick and easy methods to add Google Analytics to your WordPress website with and without a plugin.

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What WordPress Theme Is That? Here's How to Check

Do you ever wonder "What WordPress theme is that?" Here are several ways to figure out which WordPress theme a website uses.

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For Good SEO, Give Your Visitors What They Want [Checklist]

The general idea behind SEO (search engine optimization) is simple: Google wants your website to give searchers what they want. This checklist will help you set up your website for better SEO.

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9 Elements of a Winning IT Company Website

Why does your IT company have a website? Ultimately, it's to help you sell products and services. It's an important part of your marketing machine. So, you want it to be as effective as possible, right? Let's look at nine elements of a winning IT company website.

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Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini (Book Summary)

Learn how to persuade by influencing a person before they decide. Use these tactics in your website and online marketing.

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Why You Don't Need WWW in Your Website Address

Should your website address start with "www"? When clients are creating a new website, they often ask me if the site should include "www" in the address. I always say no, unless your IT department has a technical reason to. For most businesses, there's no reason to bother with the "www." Let's take a closer look at why not, and the rare cases in which you probably should use "www."

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