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For Good SEO, Give Your Visitors What They Want [Checklist]

The general idea behind SEO (search engine optimization) is simple: Google wants your website to give searchers what they want. This checklist will help you set up your website for better SEO.

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9 Elements of a Winning IT Company Website

Why does your IT company have a website? Ultimately, it's to help you sell products and services. It's an important part of your marketing machine. So, you want it to be as effective as possible, right? Let's look at nine elements of a winning IT company website.

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Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini (Book Summary)

Learn how to persuade by influencing a person before they decide. Use these tactics in your website and online marketing.

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Why You Don't Need WWW in Your Website Address

Should your website address start with "www"? When clients are creating a new website, they often ask me if the site should include "www" in the address. I always say no, unless your IT department has a technical reason to. For most businesses, there's no reason to bother with the "www." Let's take a closer look at why not, and the rare cases in which you probably should use "www."

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ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income by Darren Rowse (Book Summary)

Improve your blogging and content marketing by learning how to create and promote blog content. Learn how to improve the text on your website.

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80/20 Sales and Marketing by Perry Marshall (Book Summary)

Learn how to apply the 80/20 (Pareto) Principle to sales and marketing, to exponentially amplify results. Apply these tactics to your website.

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WordPress Maintenance: Keep Your Site Secure & Running Smoothly [Video & Slides]

What can happen if you don't maintain WordPress? What are useful plugins, tools, processes, services? What's a good maintenance schedule? Get answers now.

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6 Ways WordPress Maintenance Nurtures Your Business

WordPress maintenance improves your business—and the Web. Read how OptimWise makes that happen with our WordPress Maintenance Plans.

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How Often Should You Maintain Your WordPress Website?

Regular WordPress Maintenance means the difference between getting hacked or not. OptimWise explains when you should update your site.

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Security, Speed, & Google Rank: The Next Phase of WordPress Maintenance

What’s the next phase of WordPress Maintenance? At OptimWise, it’s improving website security, speed, and SEO.

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The Real Reasons You Need WordPress Maintenance: Updates and Backups

Without timely updates and backups, your website is at risk. We explain why these are the real reason you need WordPress Maintenance.

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How to Scan a WordPress Site for Malware

Learn how to scan your WordPress site to see if it's been hacked or has malware.

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