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IT Jargon on Your Website: Alienating or Credibility-Building?

As an IT professional, your geek-speak earns you credibility among your peers. Unfortunately, among the business executives who are your prospective customers, it earns you blank stares, confused head tilts, and exasperated sighs. Those aren't your desired responses. Ideally, you want to see nods of understanding and, subsequently, follow-up questions about the cost of your IT services. How […]

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13 Website Design Mistakes We Wish All Businesses Knew

OptimWise’s web designers outline how you can edit your business’ website to maximize conversions.

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Security: The Most Important Service Your IT Company Isn't Marketing (And Why It Should)

Security is a growing concern for the businesses you serve. If you don't market your IT security services, you're leaving money on the table.

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5 Outdated SEO Practices You Should Avoid

5 of the most debilitating, outdated SEO practices and why you should avoid them to improve your search engine optimization.

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Top 15 Mistakes IT Websites Make and How You Can Avoid Them

Discover the mistakes you’re making on your IT company’s website and how to correct them.

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Why Your Website Needs SSL

Google wants your website to have SSL for search engine rankings and Chrome security warnings. Here's why you should comply.

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A Quick Checklist to Growing Your IT Company Online

To aid in your digital marketing efforts, OptimWise has put together this easy-to-follow checklist to help your IT business generate more business online.

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PPC for IT Services: Using Google AdWords to Drive Targeted Prospects to Your IT Company

If you’re looking for a quick way to scale inbound leads for your information technology business, PPC (or pay-per-click) advertising might be for you.

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SEO for IT Companies: Making Sure Clients Find You Online

If you want your IT company's website to bring in traffic, generate leads, and make sales, you have to incorporate SEO (search engine optimization).

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IT Company Website Design: What Should Your Website Do for You?

Most IT companies understand the basics of launching a business website. But beyond the eye-catching design, what should your website do for you?

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Increase Your IT Company's Conversion Rates 6x With Content Marketing

Learn how can your IT company can get started with inbound & content marketing, and the benefits you stand to gain in the process.

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How Your IT Company Can Achieve a 3800% ROI with Email Marketing

There are two major financial benefits to be gained from email marketing. Learn how your information technology business can benefit!

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