We start most SEO engagements with a Benchmark Analysis. We perform keyword research, then look at how you’re currently ranking, and look at your off-site SEO metrics. We see how you stack up to 3-5 of your competitors. We also analyze your site’s metadata and on-site SEO (title tags, meta descriptions, headers, and image alt text), checking for best practices (XML sitemap, mobile site speed).
The Benchmark Analysis includes a list of actionable recommendations for improvement, which you can implement on your own, or ask us to handle for you.
Keywords are critical to SEO. We’ll start by learning about your goals. Then we’ll research keywords based on their search volume, competitiveness, and relevance. We’ll use these keywords in the rest of the SEO efforts on site.
Each page on your website should have a specific purpose. By defining the goal of each page on your website, we can then map target keywords from our keyword research and optimize accordingly throughout each element on page (title tags, meta descriptions, headings (H tags), image alt text, and more).
We’ll configure the WordPress SEO plugin by Yoast for site-wide optimization. This valuable SEO plugin is used on over 25 million websites! We’ll configure URL settings, indexing settings, sitemap, and Open Graph settings.
There are several best practices to follow when it comes to on-page SEO. We’ll optimize title tags, meta descriptions, headings (H tags), URLs, image alt text, and body copy to ensure your website is utilizing all recommended on-page SEO best practices.
There are several best practices to follow when it comes to off-page, or off-site, SEO. Depending on your goals, we may handle, assist with, or advise on writing guest posts or press releases, social media marketing, claiming directory listings, and other link-building efforts (getting other sites to link to yours).
If you target a geographic region, we recommend Local SEO to improve your local rankings. We can advise you on improving your Local SEO. Or, you can hire us to handle it for you!
Ongoing SEO Services
If your goal is to drive a lot of visitors to your website, or to outrank your competitors, it is recommended that you have some kind of ongoing SEO strategy to prevent your website from going stale. We’ll create a detailed SEO plan of action – continually monitoring and maintaining – to improve your site’s ranking.
Without ongoing SEO services, your site will eventually drift down the rankings as competitors move up. You need fresh, optimized content to maintain and improve your rankings.
Ongoing SEO services include monthly reports, and could also be used for planning blog posts, optimizing new pages, or helping with the tasks detailed in a local SEO strategy.
With an ongoing SEO strategy, your website could be the best marketer on your team!