Learn how can your IT company can get started with inbound & content marketing, and the benefits you stand to gain in the process.
Learn how can your IT company can get started with inbound & content marketing, and the benefits you stand to gain in the process.
There are two major financial benefits to be gained from email marketing. Learn how your information technology business can benefit!
Driven by data rather than emotion, digital marketing offers several benefits to information technology businesses just like yours.
Inbound marketing is about attracting prospects to your IT company, rather than using traditional (interruptive) marketing (where you contact prospects).
Just as a house needs a strong foundation, a WordPress website needs solid web hosting. Web hosting refers to the computing resources your website runs on. Basically, you're renting a server and networking equipment so that your website has a place to "live" and a way for people to access it. Of course, it's more […]
Learn the do's and don'ts of using text from another website on your website.
One of the questions we are frequently asked is, "How long does it take to create a website?" In reality, we should ask you, since you determine the project and pace more than we do! What do we mean? Let's say you wanted to build a custom house. If you went to a builder and […]
I love decluttering! I get a dopamine hit when I delete, clean, and remove anything unnecessary. I'm a big fan of decluttering WordPress websites, too. Let's look at why and how to declutter various areas of WordPress. Why Declutter? Why bother decluttering your WordPress site? Increase site security: the fewer plugins, themes, and users you have […]
Learn how to create redirects in WordPress using the Redirection plugin. Learn about simple and regular expression (RegEx) redirects.
You know your business can benefit from blogging, but what should you write about? Starting a blog is the easy part. Creating fresh and relevant content for its readers is the challenge. Struggling to understand why your business needs a blog? Here are a few reasons a business website needs a blog. The Blog Content Mindset […]
Why should a business care about SEO (search engine optimization)? SEO has many business benefits. I gave this presentation to a group of business owners and entrepreneurs, showing them how SEO can grow their businesses. For this webinar, I partnered with Jon LoDuca of The Wisdom Link, an Intellectual Capital Development Firm. Below are the video, […]
Learn the differences between goals and metrics, and how to use metrics to achieve your website goals.