Rocket fuel for your website and online marketing

How SEO Can Grow Your Business

Why should a business care about SEO (search engine optimization)? SEO has many business benefits. I gave this presentation to a group of business owners and entrepreneurs, showing them how SEO can grow their businesses. For this webinar, I partnered with Jon LoDuca of The Wisdom Link, an Intellectual Capital Development Firm. Below are the video, […]

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Understanding the Difference Between Goals and Metrics

Learn the differences between goals and metrics, and how to use metrics to achieve your website goals.

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How To Get Uptime Alerts When Your WordPress Website Goes Down

Ever wish you could get an alert when your WordPress website goes down? I'll show you two free ways to do that. In a perfect world, your website would never go down. But, we don't live in a perfect world, and even the best hosts sometimes have outages. In those cases, wouldn't you rather know […]

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Your Website Is For Your Customers, Not You

Have you ever engaged in a conversation with someone only to realize they talked about themselves the whole time? How did you feel when you walked away? Probably not great. Similarly, your business website should not be a one-sided conversation. It is common for businesses to make their website all about them—how great they are, […]

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Protect Your Website with the Least Privilege Principle

In Information Technology, the Principle of Least Privilege means that people should have only the level of access and capability that they truly need. When people can access more info than they need, or have abilities that they don't need, there's a greater potential that they'll cause damage (accidentally or deliberately). Also, never underestimate the […]

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Why to Keep Your Domain Registration and Hosting Separate

When setting up a new website, it can be tempting to sign up for multiple services through one provider in order to save money and for the convenience of having everything in one place. While in theory, this is a logical idea, we’ll explain why it may not be the wisest decision to bundle your […]

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Best Podcasts for Web Agency Owners, Summer 2016

These are the best podcasts for web agency owners that I've found. Over the last couple years, my focus has shifted from the production side of web design and development to the business side. As the agency owner, I'm spending more time on the business than in the business. As a result, my podcast subscriptions have changed. Here […]

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What Your Website Really Says About Your Business

Let’s face it … first impressions matter. Since 96% of visitors who visit your website are not ready to buy, it is important to do everything in your power to make your website’s first impression strong and lasting. It is unfortunate but true that people make assumptions about you based on the way you dress, […]

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3 Reasons to Never Share Your WordPress Login and What to do Instead

A common mistake we’ve seen new and seasoned WordPress website owners make is sharing their administrator account information (username and password) with others. Although this may be the quickest way to provide someone with access to your account, it is not the best way to do so. Here are 3 reasons not to share your […]

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Designer vs. Artist: Which Does Your Website Need?

Your website is not a piece of art for people to simply admire. Instead, it's a marketing tool which needs to be highly functional. Of course your website should be attractive, but more importantly, it must function smoothly and be easy to navigate. What is the Difference Between a Designer and an Artist? An artist […]

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Act Now! How to Effectively Use Calls to Action on Your Website

If you’ve ever subscribed to an email newsletter or purchased a product or service online, it’s likely you’ve interacted with a call to action (CTA). Since this term is frequently used in online marketing, let’s begin with a definition: According to HubSpot, “a call-to-action (usually abbreviated as CTA) is an image or line of text […]

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5 Ways to Make Your Website More Professional

In today’s digital world, your website is the face of your business. Would you go to a job interview without looking presentable? Or, if you owned a retail store, would you allow it to be disorganized and disheveled? We didn’t think so. Imagine your website as a physical location potential customers visit when deciding to […]

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