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OptimWise.com 2016 Redesign

We had fun redesigning our site for 2016! We had a few goals for the redesign: Raise our image as a professional web agency Generate more quality leads Better explain our competitive advantage Increase email newsletter subscriptions Promote our SEO services We had aspects we wanted to add to the site, but we wanted to keep it as simple […]

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Why Conversions Are More Important than Traffic

When analyzing your website's goals, it is tempting to use traffic as an indicator of success. If your site has thousands or even hundreds of thousands of visitors each month, it must be successful, right? Wrong. Traffic includes all the visits to your site, many of which will never turn into business. So which metric […]

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What are Your Website's Goals?

It’s a new year and many of you may be setting personal goals. Don’t forget about your website! Goals are also critical to the success of your site. Maybe your website isn’t looking to lose weight or carve out more time for a hobby but you may be surprised how it can benefit from some […]

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Why Your Website Needs Personality and How to Show It

When a business or person begins creating or updating their website, they often focus on its content, design and features. What should the logo look like? Color scheme? How will the site interact with social media? Will it have a blog? What about SEO? All of these things are important but there is one critical […]

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Best WordPress Podcasts to Start 2016

I consume podcasts voraciously, and since I run a WordPress agency, it's natural that I listen to a lot of WordPress podcasts. Here's the latest round of my favorite WordPress podcasts, listed in order of preference. What do I look for in a WordPress podcast? Actionable information on improving WordPress sites, or on improving a web design agency. As a […]

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How to Evaluate Your WordPress Website for the New Year

The start of a new year is a great time to evaluate your WordPress website, looking for ways to improve it. A website is never finished; it can always be improved. Let's start evaluating your site! Get Access Run Site Evaluators Run these site evaluators: The first two evaluators also evaluate SEO, which is a […]

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Control How WordPress Posts Look on Social Media, with Open Graph

Learn how to control how your WordPress posts look on social media, with Open Graph settings in Yoast SEO plugin.

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3 Ways To Make Your WordPress Website Mobile-Friendly

You know your WordPress website needs to be mobile-friendly. What if yours isn't? Let's look at 3 ways to make your existing WordPress website mobile-friendly: Use a plugin to create a mobile theme Modify your current theme Get a new theme Note: If you're not convinced that your site needs to be mobile-friendly, consider that Americans spend more time on […]

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Applying Essentialism To Your Website

I recently read Essentialism: The Disciplined Pursuit of Less by Greg McKeown. It challenges you to do only what's essential in your life, and eliminate the rest. I believe websites can benefit from Essentialism. Businesses love to pack features and content into their websites, thinking that more is good. The Essentialist approach instead advocates "less but better," achieved by focusing on […]

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Avoid WordPress Theme Lock-In

Once in a while, clients say, "We found this great theme on Themeforest that does everything we want. It has a portfolio, 4 different sliders, SEO settings, and more!" What they don't know is they're in danger of theme lock-in. Theme lock-in, AKA the theme lock-in effect, is being stuck with a theme because the theme controls […]

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Guaranteeing SEO Results is Like Guaranteeing Stock Market Returns

When we talk to clients about SEO, they quickly ask, "Where will we rank?" and "How soon will we rank there?" and "What guarantee can you give me?" I've found that analogies work well in explaining technical topics to non-technical clients, so I decided to start comparing SEO to the stock market, and the SEO specialist to an investment advisor. SEO […]

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Email Etiquette: Stop these Annoying Email Practices

We're all swimming in email, so we owe it to our fellow emailers to be the least annoying we can. Here are several annoying email practices to stop, to improve your email etiquette. Writing a bad subject line The worst subject line is no subject line. Take a few seconds to write a meaningful one. Summarize the message, so […]

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