Copy makes or breaks a website.
Your website may be the most beautifully designed, well-functioning site on the Web, but without great copy it’s nothing special.
Today, there are many options for businesses to design their own websites without hiring a professional. This trend has also made it normal for people to write their own copy without the assistance of an expert. Does simply being an owner or an employee of a business make a person qualified to write copy? Usually, the answer is no.
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Apple is known for having some of the most effective marketing in the world as conveyed in this description of their iPhone 6s:
“The moment you use iPhone 6s, you know you’ve never felt anything like it. With a single press, 3D Touch lets you do more than ever before. Live Photos bring your memories to life in a powerfully vivid way. And that’s just the beginning. Take a deeper look at iPhone 6s, and you’ll find innovation on every level.”
These carefully crafted words paint an image of luxury in the consumer’s mind, appealing to their senses and emotions in a subtle but impactful way.
Imagine if Apple had simply written:
“Our new iPhone 6s features 3D Touch and Live Photos. It is the most innovative iPhone yet.”
The contrast between these two descriptions conveys the significant difference a professional writer can make. Let’s take a deeper look at what a copywriter can do for your website.
Benefits of Hiring a Professional Copywriter
Here are a few of the many ways a copywriter can take your site to the next level:
Avoid Embarrassing Grammatical & Spelling Errors
Often when customers are visiting a website, it is their first impression of a business. Would you hire someone whose site had grammatical and spelling errors?
Copywriters Understand How to Write Specifically for the Web
People read websites differently than they read books or magazines. Copywriters understand how to best format and write text in an effective manner which will appeal to website visitors.
They Don’t Have the Curse of Knowledge
Business owners have the Curse of Knowledge; they are usually too close to their own products and services to see things from an outsider’s perspective. Copywriters can take an objective step back and explain things more clearly. They can also help to ask questions that a customer may have which a business owner is unaware of.
Copywriters are Persuasive
Expert copywriters write attention grabbing calls-to-action, compelling product descriptions, professional biographies and more. They do this in a way that avoids sounding salesy but still encourages the customer to act with urgency.
We all know how important SEO is to a website. Professional web copywriters who are well versed in SEO can actually weave it throughout a website to help improve search rankings. This includes titles, meta descriptions, alt text, headings, URLs, internal links, breadcrumbs, etc.
Review Your Website Copy
Unless you’re an English major or have extensive experience writing for marketing purposes, leave writing your web copy to the pros.
Considering sprucing up your site’s copy? Our team includes copywriters who can proofread, convert long, boring paragraphs into concise, persuasive writing, and write with SEO in mind.