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Tag: content

Import File Attachments (Media) with WordPress Importer Redux

Having trouble importing images to WordPress? Learn how to import file attachments (media) with the WordPress Importer Redux plugin.

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"Digital Marketing for Dummies" (Book Summary)

Read this summary of "Digital Marketing for Dummies" for practical tips for SEO, social media, advertising, email marketing, and more.

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How to Build Your Own Basic Website

Follow these steps to build and promote your own basic business website, on a budget.

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How to Rank in Google (Search Engine Ranking Factors)

How can your website rank higher in Google? Learn the SEO factors that contribute to ranking in Google, and questions to ask yourself for each factor.

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Building a StoryBrand: Clarify Your Message So Customers Will Listen (Book Summary)

Review of "Building a StoryBrand: Clarify Your Message So Customers Will Listen," one of the best branding and messaging books I've read. Miller shows how to use storytelling to make your messaging and branding simpler and more effective. I like the straightforward, common sense approach.

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How Important is Content to SEO?

Learn why content is important to SEO, based on quotes from SEO authorities.

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For Good SEO, Give Your Visitors What They Want [Checklist]

The general idea behind SEO (search engine optimization) is simple: Google wants your website to give searchers what they want. This checklist will help you set up your website for better SEO.

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9 Elements of a Winning IT Company Website

Why does your IT company have a website? Ultimately, it's to help you sell products and services. It's an important part of your marketing machine. So, you want it to be as effective as possible, right? Let's look at nine elements of a winning IT company website.

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ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income by Darren Rowse (Book Summary)

Improve your blogging and content marketing by learning how to create and promote blog content. Learn how to improve the text on your website.

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80/20 Sales and Marketing by Perry Marshall (Book Summary)

Learn how to apply the 80/20 (Pareto) Principle to sales and marketing, to exponentially amplify results. Apply these tactics to your website.

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IT Jargon on Your Website: Alienating or Credibility-Building?

As an IT professional, your geek-speak earns you credibility among your peers. Unfortunately, among the business executives who are your prospective customers, it earns you blank stares, confused head tilts, and exasperated sighs. Those aren't your desired responses. Ideally, you want to see nods of understanding and, subsequently, follow-up questions about the cost of your IT services. How […]

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Security: The Most Important Service Your IT Company Isn't Marketing (And Why It Should)

Security is a growing concern for the businesses you serve. If you don't market your IT security services, you're leaving money on the table.

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