Follow these steps to build and promote your own basic business website, on a budget.
How can your website rank higher in Google? Learn the SEO factors that contribute to ranking in Google, and questions to ask yourself for each factor.
Review of “Building a StoryBrand: Clarify Your Message So Customers Will Listen,” one of the best branding and messaging books I’ve read. Miller shows how to use storytelling to make your messaging and branding simpler and more effective. I like the straightforward, common sense approach.
Content is important to SEO. See what a variety of SEO authorities have said about the importance of content to SEO.
The general idea behind SEO (search engine optimization) is simple: Google wants your website to give searchers what they want. This checklist will help you set up your website for better SEO.
Why does your IT company have a website? Ultimately, it’s to help you sell products and services. It’s an important part of your marketing machine. So, you want it to be as effective as possible, right? Let’s look at nine elements of a winning IT company website.
Improve your blogging and content marketing by learning how to create and promote blog content. Learn how to improve the text on your website.
Learn how to apply the 80/20 (Pareto) Principle to sales and marketing, to exponentially amplify results. Apply these tactics to your website.
As an IT professional, your geek-speak earns you credibility among your peers. Unfortunately, among the business executives who are your prospective customers, it earns you blank stares, confused head tilts, and exasperated sighs. Those aren’t your desired responses. Ideally, you want to see nods of understanding and, subsequently, follow-up questions about the cost of your IT services. How…
Security is a growing concern for the businesses you serve. If you don’t market your IT security services, you’re leaving money on the table.