Review of "Building a StoryBrand: Clarify Your Message So Customers Will Listen," one of the best branding and messaging books I've read. Miller shows how to use storytelling to make your messaging and branding simpler and more effective. I like the straightforward, common sense approach.
Learn why content is important to SEO, based on quotes from SEO authorities.
The general idea behind SEO (search engine optimization) is simple: Google wants your website to give searchers what they want. This checklist will help you set up your website for better SEO.
Why does your IT company have a website? Ultimately, it's to help you sell products and services. It's an important part of your marketing machine. So, you want it to be as effective as possible, right? Let's look at nine elements of a winning IT company website.
Improve your blogging and content marketing by learning how to create and promote blog content. Learn how to improve the text on your website.
Learn how to apply the 80/20 (Pareto) Principle to sales and marketing, to exponentially amplify results. Apply these tactics to your website.
As an IT professional, your geek-speak earns you credibility among your peers. Unfortunately, among the business executives who are your prospective customers, it earns you blank stares, confused head tilts, and exasperated sighs. Those aren't your desired responses. Ideally, you want to see nods of understanding and, subsequently, follow-up questions about the cost of your IT services. How […]
Security is a growing concern for the businesses you serve. If you don't market your IT security services, you're leaving money on the table.
5 of the most debilitating, outdated SEO practices and why you should avoid them to improve your search engine optimization.
Discover the mistakes you’re making on your IT company’s website and how to correct them.
Learn the do's and don'ts of using text from another website on your website.
You know your business can benefit from blogging, but what should you write about? Starting a blog is the easy part. Creating fresh and relevant content for its readers is the challenge. Struggling to understand why your business needs a blog? Here are a few reasons a business website needs a blog. The Blog Content Mindset […]
