Tag: content

For Good SEO, Give Your Visitors What They Want [Checklist]

The general idea behind SEO (search engine optimization) is simple: Google wants your website to give searchers what they want. This checklist will help you set up your website for better SEO.

Read More
9 Elements of a Winning IT Company Website

Why does your IT company have a website? Ultimately, it's to help you sell products and services. It's an important part of your marketing machine. So, you want it to be as effective as possible, right? Let's look at nine elements of a winning IT company website.

Read More
ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income by Darren Rowse (Book Summary)

Improve your blogging and content marketing by learning how to create and promote blog content. Learn how to improve the text on your website.

Read More
80/20 Sales and Marketing by Perry Marshall (Book Summary)

Learn how to apply the 80/20 (Pareto) Principle to sales and marketing, to exponentially amplify results. Apply these tactics to your website.

Read More
IT Jargon on Your Website: Alienating or Credibility-Building?

As an IT professional, your geek-speak earns you credibility among your peers. Unfortunately, among the business executives who are your prospective customers, it earns you blank stares, confused head tilts, and exasperated sighs. Those aren't your desired responses. Ideally, you want to see nods of understanding and, subsequently, follow-up questions about the cost of your IT services. How […]

Read More
Security: The Most Important Service Your IT Company Isn't Marketing (And Why It Should)

Security is a growing concern for the businesses you serve. If you don't market your IT security services, you're leaving money on the table.

Read More
5 Outdated SEO Practices You Should Avoid

5 of the most debilitating, outdated SEO practices and why you should avoid them to improve your search engine optimization.

Read More
Top 15 Mistakes IT Websites Make and How You Can Avoid Them

Discover the mistakes you’re making on your IT company’s website and how to correct them.

Read More
Can You Copy Text From Another Website?

Learn the do's and don'ts of using text from another website on your website.

Read More
What Topics Should My Business Blog About?

You know your business can benefit from blogging, but what should you write about? Starting a blog is the easy part. Creating fresh and relevant content for its readers is the challenge. Struggling to understand why your business needs a blog? Here are a few reasons a business website needs a blog. The Blog Content Mindset […]

Read More
Your Website Is For Your Customers, Not You

Have you ever engaged in a conversation with someone only to realize they talked about themselves the whole time? How did you feel when you walked away? Probably not great. Similarly, your business website should not be a one-sided conversation. It is common for businesses to make their website all about them—how great they are, […]

Read More
Act Now! How to Effectively Use Calls to Action on Your Website

If you’ve ever subscribed to an email newsletter or purchased a product or service online, it’s likely you’ve interacted with a call to action (CTA). Since this term is frequently used in online marketing, let’s begin with a definition: According to HubSpot, “a call-to-action (usually abbreviated as CTA) is an image or line of text […]

Read More
Ready to Blast Off?

Let's talk.

Contact OptimWise