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Tag: content

What Topics Should My Business Blog About?

You know your business can benefit from blogging, but what should you write about? Starting a blog is the easy part. Creating fresh and relevant content for its readers is the challenge. Struggling to understand why your business needs a blog? Here are a few reasons a business website needs a blog. The Blog Content Mindset […]

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Your Website Is For Your Customers, Not You

Have you ever engaged in a conversation with someone only to realize they talked about themselves the whole time? How did you feel when you walked away? Probably not great. Similarly, your business website should not be a one-sided conversation. It is common for businesses to make their website all about them—how great they are, […]

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Act Now! How to Effectively Use Calls to Action on Your Website

If you’ve ever subscribed to an email newsletter or purchased a product or service online, it’s likely you’ve interacted with a call to action (CTA). Since this term is frequently used in online marketing, let’s begin with a definition: According to HubSpot, “a call-to-action (usually abbreviated as CTA) is an image or line of text […]

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5 Ways to Make Your Website More Professional

In today’s digital world, your website is the face of your business. Would you go to a job interview without looking presentable? Or, if you owned a retail store, would you allow it to be disorganized and disheveled? We didn’t think so. Imagine your website as a physical location potential customers visit when deciding to […]

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Why Your Website Needs a Copywriter

Copy makes or breaks a website. Your website may be the most beautifully designed, well-functioning site on the Web, but without great copy it's nothing special. Today, there are many options for businesses to design their own websites without hiring a professional. This trend has also made it normal for people to write their own […]

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Why Customer Testimonials Are Essential to Your Website

Picture this: You are shopping on Amazon for a product and encounter two virtually identical options. How do you decide?  If you are like 67 percent of consumers, online reviews would likely impact your final purchasing decision. Similarly, although word-of-mouth is still a powerful form of marketing, 88 percent of consumers trust online reviews as […]

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Your Website Just Launched. Now What?

Imagine you have a fancy new website with striking design, spot-on SEO and all the bells and whistles. Now what? Your gut is telling you to leave the site alone … it’s working perfectly, right? Wrong! Not doing anything to your site after it launches is one of the biggest mistakes a website owner can […]

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What are Your Website's Goals?

It’s a new year and many of you may be setting personal goals. Don’t forget about your website! Goals are also critical to the success of your site. Maybe your website isn’t looking to lose weight or carve out more time for a hobby but you may be surprised how it can benefit from some […]

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Why Your Website Needs Personality and How to Show It

When a business or person begins creating or updating their website, they often focus on its content, design and features. What should the logo look like? Color scheme? How will the site interact with social media? Will it have a blog? What about SEO? All of these things are important but there is one critical […]

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Applying Essentialism To Your Website

I recently read Essentialism: The Disciplined Pursuit of Less by Greg McKeown. It challenges you to do only what's essential in your life, and eliminate the rest. I believe websites can benefit from Essentialism. Businesses love to pack features and content into their websites, thinking that more is good. The Essentialist approach instead advocates "less but better," achieved by focusing on […]

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Review: Duct Tape Marketing

Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide by John Jantsch My rating: 5 of 5 stars This guide is bursting with small business marketing strategy and tactics. It’s well-written and practical, based on extensive firsthand experience. The system advocates an expanded version of the marketing funnel, content marketing, digital marketing, and […]

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What Your Small Business Website Needs to Succeed: SCORE Symposium, Mar 2015

You know your small business needs a website, but simply having a website isn't enough. Do you know what it needs to succeed? Let's look at the content and design your website needs to meet your business goals. I gave this presentation, What Your Small Business Website Needs to Succeed, at the Small Business Symposium hosted by […]

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