Blog

Category: Digital Marketing

"Digital Marketing for Dummies" (Book Summary)

Read this summary of "Digital Marketing for Dummies" for practical tips for SEO, social media, advertising, email marketing, and more.

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How to Rank in Google (Search Engine Ranking Factors)

How can your website rank higher in Google? Learn the SEO factors that contribute to ranking in Google, and questions to ask yourself for each factor.

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Is Your Website Ready for Google's Mobile-First Index?

Google is changing the way it indexes websites. Is your website ready for the new mobile-first index?

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How Important is Content to SEO?

Learn why content is important to SEO, based on quotes from SEO authorities.

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Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini (Book Summary)

Learn how to persuade by influencing a person before they decide. Use these tactics in your website and online marketing.

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ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income by Darren Rowse (Book Summary)

Improve your blogging and content marketing by learning how to create and promote blog content. Learn how to improve the text on your website.

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80/20 Sales and Marketing by Perry Marshall (Book Summary)

Learn how to apply the 80/20 (Pareto) Principle to sales and marketing, to exponentially amplify results. Apply these tactics to your website.

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IT Jargon on Your Website: Alienating or Credibility-Building?

As an IT professional, your geek-speak earns you credibility among your peers. Unfortunately, among the business executives who are your prospective customers, it earns you blank stares, confused head tilts, and exasperated sighs. Those aren't your desired responses. Ideally, you want to see nods of understanding and, subsequently, follow-up questions about the cost of your IT services. How […]

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Security: The Most Important Service Your IT Company Isn't Marketing (And Why It Should)

Security is a growing concern for the businesses you serve. If you don't market your IT security services, you're leaving money on the table.

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5 Outdated SEO Practices You Should Avoid

5 of the most debilitating, outdated SEO practices and why you should avoid them to improve your search engine optimization.

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A Quick Checklist to Growing Your IT Company Online

To aid in your digital marketing efforts, OptimWise has put together this easy-to-follow checklist to help your IT business generate more business online.

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PPC for IT Services: Using Google AdWords to Drive Targeted Prospects to Your IT Company

If you’re looking for a quick way to scale inbound leads for your information technology business, PPC (or pay-per-click) advertising might be for you.

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