Driven by data rather than emotion, digital marketing offers several benefits to information technology businesses just like yours.
Driven by data rather than emotion, digital marketing offers several benefits to information technology businesses just like yours.
Inbound marketing is about attracting prospects to your IT company, rather than using traditional (interruptive) marketing (where you contact prospects).
Learn the do's and don'ts of using text from another website on your website.
I love decluttering! I get a dopamine hit when I delete, clean, and remove anything unnecessary. I'm a big fan of decluttering WordPress websites, too. Let's look at why and how to declutter various areas of WordPress. Why Declutter? Why bother decluttering your WordPress site? Now, let's declutter our way through several areas of WordPress. But first, […]
Learn how to create redirects in WordPress using the Redirection plugin. Learn about simple and regular expression (RegEx) redirects.
You know your business can benefit from blogging, but what should you write about? Starting a blog is the easy part. Creating fresh and relevant content for its readers is the challenge. Struggling to understand why your business needs a blog? Here are a few reasons a business website needs a blog. The Blog Content Mindset […]
Why should a business care about SEO (search engine optimization)? SEO has many business benefits. I gave this presentation to a group of business owners and entrepreneurs, showing them how SEO can grow their businesses. For this webinar, I partnered with Jon LoDuca of The Wisdom Link, an Intellectual Capital Development Firm. Below are the video, […]
Ever wish you could get an alert when your WordPress website goes down? I'll show you two free ways to do that. In a perfect world, your website would never go down. But, we don't live in a perfect world, and even the best hosts sometimes have outages. In those cases, wouldn't you rather know […]
Have you ever engaged in a conversation with someone only to realize they talked about themselves the whole time? How did you feel when you walked away? Probably not great. Similarly, your business website should not be a one-sided conversation. It is common for businesses to make their website all about them—how great they are, […]
In Information Technology, the Principle of Least Privilege means that people should have only the level of access and capability that they truly need. When people can access more info than they need, or have abilities that they don't need, there's a greater potential that they'll cause damage (accidentally or deliberately). Also, never underestimate the […]
When setting up a new website, it can be tempting to sign up for multiple services through one provider in order to save money and for the convenience of having everything in one place. While in theory, this is a logical idea, we’ll explain why it may not be the wisest decision to bundle your […]
Let’s face it … first impressions matter. Since 96% of visitors who visit your website are not ready to buy, it is important to do everything in your power to make your website’s first impression strong and lasting. It is unfortunate but true that people make assumptions about you based on the way you dress, […]