As an IT company, your primary focus is on information, processes, and systems. Analyzing data to improve the performance of your products and services is your main priority, so dealing with anything beyond can sometimes be out of scope.
But building a successful IT company involves more than just product development and system operations. Focusing only on the technical aspects of business is why so many IT companies find it hard to attract clients. Not being able to relate to the client is what leads to terrible communication, which shows with failed marketing efforts - if any marketing activities are taking place at all.
Do you plan to grow? If you're like most IT companies, you answered, "Yes!" To grow, you need to market yourself. Marketing is best done in a logical, deliberate way, rather than an emotional, haphazard way.
Digital marketing is scalable, measurable, and more cost effective than traditional marketing methods. Driven by data rather than emotion, digital marketing offers several benefits to information technology businesses just like yours:
As an IT pro, you understand the value of logic and planning. Marketing is your opportunity to communicate the value of your products and services to your target market. Without marketing, your company risks going unnoticed and you are left wondering why your client list isn’t expanding at the rate you hoped for.
You wouldn't start installing a complex network without a plan, would you? No, you'd think about the goals, requirements, and constraints, and plan accordingly. In the same way, you shouldn't start your marketing efforts without a plan. Marketing requires that you share a consistent message with your target audience. To define that message and target market, you need to plan.
Since you understand technical jargon, it's easy to use it in your marketing without even realizing it. Since your target audience doesn't understand that jargon, they'll likely be turned off by it. With a marketing plan, you can deliberately choose plain-English alternatives to the jargon, to better appeal to your target audience. No one cares about how great your technology is - they care about how your technology can help them solve a problem. Think about how your marketing message can better communicate how your products and services can simplify life for your potential clients – and use that to craft your marketing plan.
If your IT company is looking to generate more qualified leads, and develop a digital marketing strategy designed for long-term growth, contact OptimWise today to learn more about our inbound marketing campaigns designed specifically for IT service providers like you. OptimWise can operate as your outsourced marketing team, or work collaboratively with your in-house marketing team to build a sustainable digital marketing plan with long-term ROI.