Is your business ready for a new website but you’re not sure how much to spend? We share our suggestions for building a website budget.
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini (Book Summary)
Learn how to persuade by influencing a person before they decide. Use these tactics in your website and online marketing.
80/20 Sales and Marketing by Perry Marshall (Book Summary)
Learn how to apply the 80/20 (Pareto) Principle to sales and marketing, to exponentially amplify results. Apply these tactics to your website.
A Client’s Guide to Working Effectively with Web Designers
Without clear communication, expectation management, and professionalism, your business relationships suffer. These benchmarks hold especially true for the working relationship you have with your web design and online marketing team. You’ve hired us to give you a better website and improved web presence; and in doing so, you’ve taken a big leap of faith in believing we’ll deliver. This investment…
Best Podcasts for Web Agency Owners, Spring 2017
We share the best podcasts for web agency owners. These podcasts focus on actionable information you can use to improve your business today.
13 Website Design Mistakes We Wish All Businesses Knew
OptimWise’s web designers outline how you can edit your business’ website to maximize conversions.
A Quick Checklist to Growing Your IT Company Online
To aid in your digital marketing efforts, OptimWise has put together this easy-to-follow checklist to help your IT business generate more business online.
PPC for IT Services: Using Google AdWords to Drive Targeted Prospects to Your IT Company
If you’re looking for a quick way to scale inbound leads for your information technology business, PPC (or pay-per-click) advertising might be for you.
SEO for IT Companies: Making Sure Clients Find You Online
If you want your IT company’s website to bring in traffic, generate leads, and make sales, you have to incorporate SEO (search engine optimization).
IT Company Website Design: What Should Your Website Do for You?
Most IT companies understand the basics of launching a business website. But beyond the eye-catching design, what should your website do for you?