Tag: information technology

9 Elements of a Winning IT Company Website

Why does your IT company have a website? Ultimately, it's to help you sell products and services. It's an important part of your marketing machine. So, you want it to be as effective as possible, right? Let's look at nine elements of a winning IT company website.

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IT Jargon on Your Website: Alienating or Credibility-Building?

As an IT professional, your geek-speak earns you credibility among your peers. Unfortunately, among the business executives who are your prospective customers, it earns you blank stares, confused head tilts, and exasperated sighs. Those aren't your desired responses. Ideally, you want to see nods of understanding and, subsequently, follow-up questions about the cost of your IT services. How […]

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Security: The Most Important Service Your IT Company Isn't Marketing (And Why It Should)

Security is a growing concern for the businesses you serve. If you don't market your IT security services, you're leaving money on the table.

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Top 15 Mistakes IT Websites Make and How You Can Avoid Them

Discover the mistakes you’re making on your IT company’s website and how to correct them.

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A Quick Checklist to Growing Your IT Company Online

To aid in your digital marketing efforts, OptimWise has put together this easy-to-follow checklist to help your IT business generate more business online.

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PPC for IT Services: Using Google AdWords to Drive Targeted Prospects to Your IT Company

If you’re looking for a quick way to scale inbound leads for your information technology business, PPC (or pay-per-click) advertising might be for you.

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SEO for IT Companies: Making Sure Clients Find You Online

If you want your IT company's website to bring in traffic, generate leads, and make sales, you have to incorporate SEO (search engine optimization).

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IT Company Website Design: What Should Your Website Do for You?

Most IT companies understand the basics of launching a business website. But beyond the eye-catching design, what should your website do for you?

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Increase Your IT Company's Conversion Rates 6x With Content Marketing

Learn how can your IT company can get started with inbound & content marketing, and the benefits you stand to gain in the process.

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How Your IT Company Can Achieve a 3800% ROI with Email Marketing

There are two major financial benefits to be gained from email marketing. Learn how your information technology business can benefit!

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Does Your IT Company Have a Digital Marketing Plan? Here’s Why You Should.

Driven by data rather than emotion, digital marketing offers several benefits to information technology businesses just like yours.

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Inbound Marketing 101 for IT Companies: Attracting New Clients

Inbound marketing is about attracting prospects to your IT company, rather than using traditional (interruptive) marketing (where you contact prospects).

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