Arbor Solutions is an IBM-focused IT service provider in West Michigan.
Arbor Solutions had unused team capacity because they weren’t selling enough professional services.
Their web presence wasn’t supporting their marketing and sales efforts. They had a website, they posted to their blog, they sent marketing emails, and posted to social media, but there was no overarching marketing strategy behind everything.
We built their website to support their marketing efforts. We consciously designed their blog to showcase their content. We created a lead magnet that feeds into their email marketing system. We performed search engine optimization (SEO) when building the site, to lay a foundation for attracting visitors from search engines. After the site launched, we brought prospects to the site through SEO and Google Ads.
We created calls to action and lead magnets that guide prospects to start a sales conversation.