E3 Compliance is an engineering consulting firm based in West Michigan. The company specializes in Electromagnetic Compatibility (EMC) design, pre-compliance testing and analysis, and various other aspects of EMC lab development.
We provided a host of services that included developing a recognizable and professional brand identity as well as basic marketing collateral that featured a logo, business cards, and brochures. The website was designed to establish E3 Compliance as an industry leader throughout West Michigan.
Planning and Strategy
Prior to beginning the project we met with E3 Compliance owners to learn about their needs and expectations. The company desired to build a website that would raise awareness and convey engineering innovation and expertise.
Strategic User Experience
The homepage is designed to inform, educate, and engage. Icons representing their services link to specific service pages with relevant information. The homepage also provides a complete overview of the company’s experience and capabilities. This homepage has two calls to action.
The navigation of E3 Compliance is direct and easy to use. We used recognized terms in the main navigation to guide visitors through the website.
The primary focus on the supporting pages of the E3 Compliance website is to educate and encourage exploration of the website. We developed four dedicated service pages to share in-depth information about E3 Compliance’s services. Attractive images, charts, success stories, and testimonials anchor each service page. Service pages feature up to three calls to action.
Search Engine Optimization
The E3 Compliance website is lightweight and easy to crawl for search engine indexing. We implemented basic on-page optimization including title tags, meta descriptions, headings, URLs, image alt text, and internal links.
Final Project Results
E3 Compliance was developed for both mobile and desktop viewing and engagement. As of June 2016, 84 percent of new visitors find the site through search and returning visitors spend approximately 4 minutes exploring the site.