Upcoming Small Business Symposium, March 2, 2015

Small Business Symposium SCORE Holland

Ready to start or grow your small business? Join us at the Small Business Symposium in Holland, MI on March 2, 2015. You’ll hear from experts in business planning, digital marketing, finance, HR, and legal. What Your Small Business Website Needs to Succeed I’ll be presenting What Your Small Business Website Needs to Succeed. You know your small […]

Review: Content Strategy for the Web

Content Strategy for the Web cover

Content Strategy for the Web by Kristina Halvorson My rating: 4 of 5 stars This content strategy primer has both theory and application. It explains the problem, how to perform discovery, how to form strategy, and how to implement the strategy. It’s well-organized and well-written, with just enough humor for this type of book. The […]

Business Website Mistakes: Chamber Tech Lunch, Jan 2015

Website Mistakes Chad Warner Chamber Tech Lunch

Are you making mistakes with your small business website? Business websites exist to sell, directly or indirectly. Small businesses often lose sight of that, and make mistakes with the content, design, marketing, and technical aspects of their sites. Learn how to fix these mistakes so your site delivers business results. I gave this presentation, Website […]

Review: Book Yourself Solid: Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling

Book Yourself Solid cover

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling by Michael Port My rating: 5 of 5 stars This is one of the best sales and marketing books for service professionals that I’ve read. It walks you through how […]

Website mistakes: topic of upcoming Chamber talk, Jan 15, 2015

Michigan West Coast Chamber of Commerce logo

Are you making mistakes with your small business website? Business websites exist to sell, directly or indirectly. Small businesses often lose sight of that, and make mistakes with the content, design, marketing, and technical aspects of their sites. Learn how to fix these mistakes so your site delivers business results. I’ll be presenting Website Mistakes […]

Best WordPress podcasts, winter 2014

WPwatercooler art

Here’s the latest round of my favorite WordPress podcasts, listed in order of preference. I prefer those that contain actionable advice over those that are mostly news. These days, I personally focus more on strategy, business development, and project management than development or design (which my teammates handle), and my taste in podcasts reflects that. […]

Entrepreneurs, your website should be the center of your web presence

wooden wagon wheel

Entrepreneurs, your website should be the center, or hub, of your web presence. It’s the only way to maintain control of your professional image, content, and design. You forfeit control when you use third-party platforms (such as social media or blogging sites) as the center. Of course, you should use third-party platforms, but they should […]

SCORE talk on small business websites, Dec 8, 2014

SCORE Holland logo

I’ll be presenting on small business websites to SCORE Holland on Dec. 8, 2014. If you’re in West Michigan, you’re invited! My talk will cover an overview of website content, design, marketing, and some technical aspects. Topics Why your website, not social media or other third-party platforms, should be the center of your web presence. How to use social […]

Chad Warner’s WordPress & business journey (KitchenSinkWP interview)

KitchenSinkWP logo

I was interviewed about my WordPress and business journey for the KitchenSinkWP podcast. I met host Adam Silver a few years ago through Dustin Hartzler, host of the Your Website Engineer podcast. http://traffic.libsyn.com/silverliningproductions/KSWP_E035.mp3 Podcast summary The etymology of the name OptimWise: optimize + wise How I started with WordPress in 2009 How I started OptimWise in 2010 […]

Website Mistakes Small Businesses Make, and How to Fix Them: WordCamp Grand Rapids 2014

Website Mistakes Small Businesses Make, and How to Fix Them WordCamp Grand Rapids 2014 Chad Warner

I gave this presentation, Website Mistakes Small Businesses Make, and How to Fix Them, at WordCamp Grand Rapids 2014. I’ve seen many small businesses make website mistakes that hurt their results. My presentation was about how to fix these mistakes so your site delivers business results. Below are the video, slides, and detailed notes. Not optimizing to sell How […]