Entrepreneurs, your website should be the center of your web presence

wooden wagon wheel

Entrepreneurs, your website should be the center, or hub, of your web presence. It’s the only way to maintain control of your professional image, content, and design. You forfeit control when you use third-party platforms (such as social media or blogging sites) as the center. Of course, you should use third-party platforms, but they should […]

SCORE talk on small business websites, Dec 8, 2014

SCORE Holland logo

I’ll be presenting on small business websites to SCORE Holland on Dec. 8, 2014. If you’re in West Michigan, you’re invited! My talk will cover an overview of website content, design, marketing, and some technical aspects. Topics Why your website, not social media or other third-party platforms, should be the center of your web presence. How to use social […]

Chad Warner’s WordPress & business journey (KitchenSinkWP interview)

KitchenSinkWP logo

I was interviewed about my WordPress and business journey for the KitchenSinkWP podcast. I met host Adam Silver a few years ago through Dustin Hartzler, host of the Your Website Engineer podcast. http://traffic.libsyn.com/silverliningproductions/KSWP_E035.mp3 Podcast summary The etymology of the name OptimWise: optimize + wise How I started with WordPress in 2009 How I started OptimWise in 2010 […]

Website Mistakes Small Businesses Make, and How to Fix Them: WordCamp Grand Rapids 2014

Website Mistakes Small Businesses Make, and How to Fix Them WordCamp Grand Rapids 2014 Chad Warner

I gave this presentation, Website Mistakes Small Businesses Make, and How to Fix Them, at WordCamp Grand Rapids 2014. I’ve seen many small businesses make website mistakes that hurt their results. My presentation was about how to fix these mistakes so your site delivers business results. Below are the slides and detailed notes. Not optimizing to sell How many […]

Can social media replace a business website?

social media apps

“Doesn’t social media replace the need for a business website?” This was one of the many questions asked at the Small Business Tech Panel at the Warehaüs, a coworking space in Holland, Michigan in March 2014. The short answer is no. Here’s an expanded version of the answer I gave. These are the the advantages of a business website over […]

Best WordPress podcasts, summer 2014

WPwatercooler art

These are the best WordPress podcasts I’ve found. They have content for WordPress site owners, designers, and developers. My favorites are those that are focused on education rather than news. I listed them in order of preference. If you like these, you should read my other posts about podcasts. I’m always looking for more, so please […]

Website mistakes small businesses make

Wrong Way sign

“What website mistakes do small businesses make?” This was one of the many questions asked at the Small Business Tech Panel at the Warehaüs, a coworking space in Holland, Michigan in March 2014. Here’s an expanded version of the answer I gave. The items (in no particular order) are as follows: Not optimized for sales Not mobile-friendly Not optimized […]

What does a small business WordPress website need?

Catching up on e-mail

“What does a small business website need?” This was one of the many questions asked at the Small Business Tech Panel at the Warehaüs, a coworking space in Holland, Michigan in March 2014. Here’s an expanded version of the answer I gave. The items (in no particular order) are as follows: Effective content (text, images, video) Mobile-friendly […]

Review: Getting Real: The Smarter, Faster, Easier Way to Build a Web Application

Getting Real cover

Getting Real: The Smarter, Faster, Easier Way to Build a Web Application by 37 Signals My rating: 4 of 5 stars The book is written for those who create web applications, but as a web designer who creates WordPress websites, I found plenty of relevant advice about planning, project management, client relations, hiring, and productivity. […]