Blog

Tag: business

OptimWise LLC website redesign (2012)

I refreshed my branding for 2012 because I converted OptimWise from an IT services business to a web design business. The branding refresh included a new logo and color scheme, so I redesigned my web design business site, OptimWise.com. Besides branding, the other impetus for the redesign was to use responsive web design, so the […]

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Best web design podcasts

These are my favorite audio podcasts covering web design and related topics such as web development, usability, and freelancing. Maybe some day I'll write a review for each one, but for now, I just pasted the description from each podcast's site or iTunes page. I've listed them roughly in the order I like them. For […]

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Review: Starting Your Career as a Freelance Web Designer by Neil Tortorella

Starting Your Career as a Freelance Web Designer by Neil TortorellaMy rating: 5 of 5 stars I’m starting to freelance as a part-time web designer, so this book was exactly what I needed. It addresses all areas of freelance web design, including the design process, rates and billing, contracts, insurance, client relations, and marketing. Tortorella […]

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Freelance Jam: podcast for web freelancers

Note: The Freelance Jam podcast has been discontinued. This week I discovered Freelance Jam, a podcast for web freelancers. The iTunes description is "Freelance Jam is the show for independent professionals who build the web. Hosted by Brian Casel (@casjam) and Dave Yankowiak (@daveyank) with guests from across the web industry. Topics include freelance business, […]

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Your Website Engineer podcast about WordPress

I thought my post 9 best WordPress podcasts for WordPress tips, reviews, news included all the active WordPress podcasts, but Dustin R. Hartzler left a comment recommending his podcast, Your Website Engineer. I've listened to several of the recent episodes, and so far I'm impressed! There've been 31 episodes since it started in December 2010. Give […]

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Review: Sexy Web Design: Creating Interfaces that Work by Elliott Jay Stocks

Sexy Web Design: Creating Interfaces that Work by Elliott Jay Stocks My rating: 2 of 5 stars A simple introduction to the principles of presentational, front-end web design. It’s a very easy, visual read, full of colorful examples. It covers several specific techniques, but it’s more inspirational than a reference book. I was hoping for […]

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Review: Web Design: A Beginner's Guide Second Edition by Wendy Willard

Web Design: A Beginner's Guide Second Edition by Wendy Willard My rating: 2 of 5 stars This book is probably only useful if you're completely new to web design. The book itself isn't very educational, but it includes dozens of references to tools, sites, and services that are useful for learning web design. The most […]

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Google products for small business

Interested in learning about Google's products for small businesses? Jason Kehrer and I discussed a few of them at the Chamber Tech Lunch on April 21, 2011. About 70 attendees shared their experiences and asked and answered questions, mostly about Google's tools for online marketing. Tips for all Google products PageRank Google AdWords Google Analytics […]

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Careers in Information Technology (IT) and Web Design

I talked about careers in Information Technology and Web Design at Career Day at a high school on April 22, 2011. Here's my presentation, plus a few resources for students interested in these fields. Hint: click the play button, then click More in the corner of the presentation to switch to fullscreen. Presentation Resources

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Book review: Web Design All-in-One For Dummies

Web Design All-in-One Desk Reference For Dummies by Sue Jenkins My rating: 3 of 5 stars A simple, visual reference for beginning web designers. Five books in one, covering many areas related to web design, including planning, designing, graphics, HTML, CSS, JavaScript, web standards, testing, hosting, and search engine optimization. In her examples, the author […]

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Book review: WordPress for Dummies by Lisa Sabin-Wilson

WordPress For Dummies by Lisa Sabin-Wilson My rating: 4 of 5 stars This is the best WordPress book I’ve read so far; it’s great for beginners and intermediate WordPress designers. Lisa Sabin-Wilson, a well-known WordPress authority with firsthand experience, starts with the basics and builds up in each chapter. Beyond the essentials, there’s an appropriate […]

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Listen and learn with podcasts

If you listen carefully, you’ll hear one of the sounds I hate most in this world... that’s the sound of wasted time. How many hours a week do you spend cleaning the house, working out, driving, or doing other things that put your brain on idle? Put those otherwise wasted hours to good use by […]

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