Interested in learning about Google's products for small businesses? Jason Kehrer and I discussed a few of them at the Chamber Tech Lunch on April 21, 2011. About 70 attendees shared their experiences and asked and answered questions, mostly about Google's tools for online marketing.
Note: This page contains affiliate links. Please see Affiliate Disclosure.
Tips for all Google products
- Enable SSL security: select always use HTTPS
- Save time with keyboard shortcuts
- Secret algorithm determines your site’s reputation and ranking
- Links from other sites to yours
- Links from your site to others
- Page load time
- Relevance, determined by content and keywords
- Geographic targeting
- Daily budget
- YouTube Video Targeting
- Identify popular content and produce more like it
- Identify referring sites and consider advertising on them
- Discover mobile platforms visitors use
- Link to AdWords
- Increase conversion rates with testing
- Test different versions of page
- Test variations within page
- See search interest over time
- See search interest by geographic region
- List business in Google Maps
- Contact info, hours, services, photos, reviews
Monitor mentions of your name, business, industry, competitors
- Google Apps Free: up to 50 users, fewer features
- Google Apps Marketplace: accounting, sales, CRM, project management, etc.
- Use a single inbox: configure forwarding and Send mail as
- Use filters for automatic labeling
- Gmail Labs
- Signature tweaks
- Undo Send: recall a sent message within a few seconds
- Multiple calendars
- Share calendars
- Notifications: email or text
- Calendar Sync: Sync with Outlook
Google Cloud Connect for Microsoft Office
Share & sync Office 2003-2010
- Record video tips
- Publish on site or blog
- Publicize with social media
Google Checkout
- Similar to PayPal
- Same fee schedule as PayPal: starts at 2.9% + $0.30, down to 1.9% + $0.30
- Discounts for AdWords customers
Additional Notes
This event was sponsored by The Image Group, the Holland Area Chamber of Commerce, and the Zeeland Chamber of Commerce.