Google products for small business

Interested in learning about Google's products for small businesses? Jason Kehrer and I discussed a few of them at the Chamber Tech Lunch on April 21, 2011. About 70 attendees shared their experiences and asked and answered questions, mostly about Google's tools for online marketing.

Note: This page contains affiliate links. Please see Affiliate Disclosure.

Tips for all Google products

  • Enable SSL security: select always use HTTPS
  • Save time with keyboard shortcuts

PageRank

  • Secret algorithm determines your site’s reputation and ranking
  • Links from other sites to yours
  • Links from your site to others
  • Page load time
  • Relevance, determined by content and keywords

Google AdWords

  • Geographic targeting
  • Daily budget
  • YouTube Video Targeting

Google Analytics

  • Identify popular content and produce more like it
  • Identify referring sites and consider advertising on them
  • Discover mobile platforms visitors use
  • Link to AdWords

Google Website Optimizer

  • Increase conversion rates with testing
  • Test different versions of page
  • Test variations within page

Google Insights for Search

  • See search interest over time
  • See search interest by geographic region

Google Places

  • List business in Google Maps
  • Contact info, hours, services, photos, reviews

Google Alerts

Monitor mentions of your name, business, industry, competitors

Google Apps for Business

  • Google Apps Free: up to 50 users, fewer features
  • Google Apps Marketplace: accounting, sales, CRM, project management, etc.

Gmail

  • Use a single inbox: configure forwarding and Send mail as
  • Use filters for automatic labeling
  • Gmail Labs
    • Signature tweaks
    • Undo Send: recall a sent message within a few seconds

Google Calendar

  • Multiple calendars
  • Share calendars
  • Notifications: email or text
  • Calendar Sync: Sync with Outlook

Google Cloud Connect for Microsoft Office

Share & sync Office 2003-2010

YouTube

  • Record video tips
  • Publish on site or blog
  • Publicize with social media

Google Checkout

  • Similar to PayPal
  • Same fee schedule as PayPal: starts at 2.9% + $0.30, down to 1.9% + $0.30
  • Discounts for AdWords customers

Additional Notes

This event was sponsored by The Image Group, the Holland Area Chamber of Commerce, and the Zeeland Chamber of Commerce.

Filed Under: 
Tagged With: , ,

Want tips to rocket-boost your website?

Simply sign up.
Ready to Blast Off?

Let's talk.

Contact OptimWise
crossmenuarrow-right