A common mistake we’ve seen new and seasoned WordPress website owners make is sharing their administrator account information (username and password) with others. Although this may be the quickest way to provide someone with access to your account, it is not the best way to do so. Here are 3 reasons not to share your […]
Your website is not a piece of art for people to simply admire. Instead, it's a marketing tool which needs to be highly functional. Of course your website should be attractive, but more importantly, it must function smoothly and be easy to navigate. What is the Difference Between a Designer and an Artist? An artist […]
In today’s digital world, your website is the face of your business. Would you go to a job interview without looking presentable? Or, if you owned a retail store, would you allow it to be disorganized and disheveled? We didn’t think so. Imagine your website as a physical location potential customers visit when deciding to […]
I consume podcasts voraciously, and since I run a WordPress agency, it's natural that I listen to a lot of WordPress podcasts. Here's the latest round of my favorite WordPress podcasts, listed in order of preference. What do I look for in a WordPress podcast? Actionable information on improving WordPress sites, or on improving a web design agency. As a […]
The start of a new year is a great time to evaluate your WordPress website, looking for ways to improve it. A website is never finished; it can always be improved. Let's start evaluating your site! Get Access Run Site Evaluators Run these site evaluators: The first two evaluators also evaluate SEO, which is a […]
You know your WordPress website needs to be mobile-friendly. What if yours isn't? Let's look at 3 ways to make your existing WordPress website mobile-friendly: Use a plugin to create a mobile theme Modify your current theme Get a new theme Note: If you're not convinced that your site needs to be mobile-friendly, consider that Americans spend more time on […]
I recently read Essentialism: The Disciplined Pursuit of Less by Greg McKeown. It challenges you to do only what's essential in your life, and eliminate the rest. I believe websites can benefit from Essentialism. Businesses love to pack features and content into their websites, thinking that more is good. The Essentialist approach instead advocates "less but better," achieved by focusing on […]
Once in a while, clients say, "We found this great theme on Themeforest that does everything we want. It has a portfolio, 4 different sliders, SEO settings, and more!" What they don't know is they're in danger of theme lock-in. Theme lock-in, AKA the theme lock-in effect, is being stuck with a theme because the theme controls […]
Learn the dangers of letting your web designer own your domain and web hosting, and what to do instead.
I love podcasts about the business of web design. They're a great way to keep up on the aspects of running a web design agency: marketing, sales, pricing, proposals, contracts, project management, productivity, client relations, and more. Here's the latest round of my favorite web design business podcasts, listed in order of preference. If you like these, […]
Are your eyes are bigger than your website budget? By that I mean, is your dream or vision for your website beyond what you can currently afford? I've talked to many businesses about their website desires, and have seen that their eyes are often bigger than their website budgets. What's a business to do? Here are a few options, […]
I love WordPress podcasts. They're such a great way to keep up on the aspects of WordPress I care about: strategy, business development, project management, SEO, and conversion optimization. My teammates handle development and design, so I tend to avoid podcasts that are heavily about those topics. Here's the latest round of my favorite WordPress podcasts, listed […]
