Blog

Tag: marketing

Is Your Website Ready for Google's Mobile-First Index?

Google is changing the way it indexes websites. Is your website ready for the new mobile-first index?

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Your Website Is Useless Without Marketing

How will people find your website? It's useless without marketing to send visitors (traffic) to it. Find out why and how.

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Building a StoryBrand: Clarify Your Message So Customers Will Listen (Book Summary)

Review of "Building a StoryBrand: Clarify Your Message So Customers Will Listen," one of the best branding and messaging books I've read. Miller shows how to use storytelling to make your messaging and branding simpler and more effective. I like the straightforward, common sense approach.

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How Important is Content to SEO?

Learn why content is important to SEO, based on quotes from SEO authorities.

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How to Set Your Website Budget

Is your business ready for a new website but you're not sure how much to spend? We share our suggestions for building a website budget.

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Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini (Book Summary)

Learn how to persuade by influencing a person before they decide. Use these tactics in your website and online marketing.

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80/20 Sales and Marketing by Perry Marshall (Book Summary)

Learn how to apply the 80/20 (Pareto) Principle to sales and marketing, to exponentially amplify results. Apply these tactics to your website.

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A Client's Guide to Working Effectively with Web Designers

Without clear communication, expectation management, and professionalism, your business relationships suffer. These benchmarks hold especially true for the working relationship you have with your web design and online marketing team. You've hired us to give you a better website and improved web presence; and in doing so, you've taken a big leap of faith in believing we'll deliver. This investment […]

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Best Podcasts for Web Agency Owners, Spring 2017

We share the best podcasts for web agency owners. These podcasts focus on actionable information you can use to improve your business today.

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IT Jargon on Your Website: Alienating or Credibility-Building?

As an IT professional, your geek-speak earns you credibility among your peers. Unfortunately, among the business executives who are your prospective customers, it earns you blank stares, confused head tilts, and exasperated sighs. Those aren't your desired responses. Ideally, you want to see nods of understanding and, subsequently, follow-up questions about the cost of your IT services. How […]

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13 Website Design Mistakes We Wish All Businesses Knew

OptimWise’s web designers outline how you can edit your business’ website to maximize conversions.

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Security: The Most Important Service Your IT Company Isn't Marketing (And Why It Should)

Security is a growing concern for the businesses you serve. If you don't market your IT security services, you're leaving money on the table.

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