Blog

Tag: marketing

9 Ways To Make Money With Your Website

Looking for ways to monetize your website or blog? Here are 9 strategies to make money from a business website.

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Why You Need to be Involved in Your Website Redesign

Why a website redesign is a collaborative effort, and how to take advantage of the strengths of both your team and your web agency.

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How Important is Content to SEO?

Learn why content is important to SEO, based on quotes from SEO authorities.

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How to Set Your Website Budget

Is your business ready for a new website but you're not sure how much to spend? We share our suggestions for building a website budget.

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Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini (Book Summary)

Learn how to persuade by influencing a person before they decide. Use these tactics in your website and online marketing.

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80/20 Sales and Marketing by Perry Marshall (Book Summary)

Learn how to apply the 80/20 (Pareto) Principle to sales and marketing, to exponentially amplify results. Apply these tactics to your website.

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IT Jargon on Your Website: Alienating or Credibility-Building?

As an IT professional, your geek-speak earns you credibility among your peers. Unfortunately, among the business executives who are your prospective customers, it earns you blank stares, confused head tilts, and exasperated sighs. Those aren't your desired responses. Ideally, you want to see nods of understanding and, subsequently, follow-up questions about the cost of your IT services. How […]

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13 Website Design Mistakes We Wish All Businesses Knew

OptimWise’s web designers outline how you can edit your business’ website to maximize conversions.

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Security: The Most Important Service Your IT Company Isn't Marketing (And Why It Should)

Security is a growing concern for the businesses you serve. If you don't market your IT security services, you're leaving money on the table.

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5 Outdated SEO Practices You Should Avoid

5 of the most debilitating, outdated SEO practices and why you should avoid them to improve your search engine optimization.

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Top 15 Mistakes IT Websites Make and How You Can Avoid Them

Discover the mistakes you’re making on your IT company’s website and how to correct them.

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A Quick Checklist to Growing Your IT Company Online

To aid in your digital marketing efforts, OptimWise has put together this easy-to-follow checklist to help your IT business generate more business online.

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