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Tag: marketing

5 Outdated SEO Practices You Should Avoid

5 of the most debilitating, outdated SEO practices and why you should avoid them to improve your search engine optimization.

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Top 15 Mistakes IT Websites Make and How You Can Avoid Them

Discover the mistakes you’re making on your IT company’s website and how to correct them.

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A Quick Checklist to Growing Your IT Company Online

To aid in your digital marketing efforts, OptimWise has put together this easy-to-follow checklist to help your IT business generate more business online.

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PPC for IT Services: Using Google AdWords to Drive Targeted Prospects to Your IT Company

If you’re looking for a quick way to scale inbound leads for your information technology business, PPC (or pay-per-click) advertising might be for you.

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SEO for IT Companies: Making Sure Clients Find You Online

If you want your IT company's website to bring in traffic, generate leads, and make sales, you have to incorporate SEO (search engine optimization).

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IT Company Website Design: What Should Your Website Do for You?

Most IT companies understand the basics of launching a business website. But beyond the eye-catching design, what should your website do for you?

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Increase Your IT Company's Conversion Rates 6x With Content Marketing

Learn how can your IT company can get started with inbound & content marketing, and the benefits you stand to gain in the process.

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How Your IT Company Can Achieve a 3800% ROI with Email Marketing

There are two major financial benefits to be gained from email marketing. Learn how your information technology business can benefit!

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Does Your IT Company Have a Digital Marketing Plan? Here’s Why You Should.

Driven by data rather than emotion, digital marketing offers several benefits to information technology businesses just like yours.

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Inbound Marketing 101 for IT Companies: Attracting New Clients

Inbound marketing is about attracting prospects to your IT company, rather than using traditional (interruptive) marketing (where you contact prospects).

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Can You Copy Text From Another Website?

Learn the do's and don'ts of using text from another website on your website.

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What Topics Should My Business Blog About?

You know your business can benefit from blogging, but what should you write about? Starting a blog is the easy part. Creating fresh and relevant content for its readers is the challenge. Struggling to understand why your business needs a blog? Here are a few reasons a business website needs a blog. The Blog Content Mindset […]

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