Learn the do's and don'ts of using text from another website on your website.
Learn the do's and don'ts of using text from another website on your website.
You know your business can benefit from blogging, but what should you write about? Starting a blog is the easy part. Creating fresh and relevant content for its readers is the challenge. Struggling to understand why your business needs a blog? Here are a few reasons a business website needs a blog. The Blog Content Mindset […]
Learn the differences between goals and metrics, and how to use metrics to achieve your website goals.
Have you ever engaged in a conversation with someone only to realize they talked about themselves the whole time? How did you feel when you walked away? Probably not great. Similarly, your business website should not be a one-sided conversation. It is common for businesses to make their website all about them—how great they are, […]
These are the best podcasts for web agency owners that I've found. Over the last couple years, my focus has shifted from the production side of web design and development to the business side. As the agency owner, I'm spending more time on the business than in the business. As a result, my podcast subscriptions have changed. Here […]
Let’s face it … first impressions matter. Since 96% of visitors who visit your website are not ready to buy, it is important to do everything in your power to make your website’s first impression strong and lasting. It is unfortunate but true that people make assumptions about you based on the way you dress, […]
If you’ve ever subscribed to an email newsletter or purchased a product or service online, it’s likely you’ve interacted with a call to action (CTA). Since this term is frequently used in online marketing, let’s begin with a definition: According to HubSpot, “a call-to-action (usually abbreviated as CTA) is an image or line of text […]
In today’s digital world, your website is the face of your business. Would you go to a job interview without looking presentable? Or, if you owned a retail store, would you allow it to be disorganized and disheveled? We didn’t think so. Imagine your website as a physical location potential customers visit when deciding to […]
Copy makes or breaks a website. Your website may be the most beautifully designed, well-functioning site on the Web, but without great copy it's nothing special. Today, there are many options for businesses to design their own websites without hiring a professional. This trend has also made it normal for people to write their own […]
Picture this: You are shopping on Amazon for a product and encounter two virtually identical options. How do you decide? If you are like 67 percent of consumers, online reviews would likely impact your final purchasing decision. Similarly, although word-of-mouth is still a powerful form of marketing, 88 percent of consumers trust online reviews as […]
Imagine you have a fancy new website with striking design, spot-on SEO and all the bells and whistles. Now what? Your gut is telling you to leave the site alone … it’s working perfectly, right? Wrong! Not doing anything to your site after it launches is one of the biggest mistakes a website owner can […]
When analyzing your website's goals, it is tempting to use traffic as an indicator of success. If your site has thousands or even hundreds of thousands of visitors each month, it must be successful, right? Wrong. Traffic includes all the visits to your site, many of which will never turn into business. So which metric […]