Blog

Tag: usability

How to Get More Leads Through Your Website

How to get more leads through your website, by increasing traffic and conversions.

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When Do You Need to Redesign Your Website?

When do you need to redesign your website? Use these criteria to answer the question, "How often do I need to redesign my website?"

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"Web Style Guide: Foundations of User Experience Design" (Book Summary)

Read this summary of "Web Style Guide: Foundations of User Experience Design" for tips to improve your website, including design and content.

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Why Your Business Needs a Mobile-Friendly Design Now

Responsive, mobile-friendly sites are the difference between reaching mobile users and losing conversions.

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Top 15 Mistakes IT Websites Make and How You Can Avoid Them

Discover the mistakes you’re making on your IT company’s website and how to correct them.

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OptimWise.com 2016 Redesign

We had fun redesigning our site for 2016! We had a few goals for the redesign: Raise our image as a professional web agency Generate more quality leads Better explain our competitive advantage Increase email newsletter subscriptions Promote our SEO services We had aspects we wanted to add to the site, but we wanted to keep it as simple […]

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How to Evaluate Your WordPress Website for the New Year

The start of a new year is a great time to evaluate your WordPress website, looking for ways to improve it. A website is never finished; it can always be improved. Let's start evaluating your site! Get Access Get access to the WordPress admin area. You'll need an Administrator account. Get access to Google Analytics. […]

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Applying Essentialism To Your Website

I recently read Essentialism: The Disciplined Pursuit of Less by Greg McKeown. It challenges you to do only what's essential in your life, and eliminate the rest. I believe websites can benefit from Essentialism. Businesses love to pack features and content into their websites, thinking that more is good. The Essentialist approach instead advocates "less but better," achieved by focusing on […]

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Review: A Practical Guide to Managing Web Projects

A Practical Guide to Managing Web Projects by Breandán Knowlton My rating: 4 of 5 stars An informative and practical guide to successfully managing website and web app projects. It’s clearly based on firsthand experience with many projects. It’s a bit dry; it’s not as engaging or entertaining as it could’ve been. I found it […]

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Website Myths and Realities (from UX Myths)

People have many misunderstandings and false assumptions about websites. I've encountered several while talking to businesses about their websites. I've found UX Myths to be a helpful resource, since it responds to myths with research. The site's tagline is "Build your website based on evidence, not false beliefs." Here's a summary of my favorite myths and realities. People read on […]

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Business Website Mistakes: Chamber Tech Lunch

Are you making mistakes with your small business website? Business websites exist to sell, directly or indirectly. Small businesses often lose sight of that, and make mistakes with the content, design, marketing, and technical aspects of their sites. Learn how to fix these mistakes so your site delivers business results. I gave this presentation, Website […]

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How to Optimize Images in WordPress for SEO & Accessibility

I'm going to show you how to optimize your images in WordPress for SEO and accessibility. Optimizing images for SEO (search engine optimization) contributes towards the SEO of your page and site. Optimizing images for accessibility makes it easier for the visually impaired to understand the images you're using even though they can't see them. […]

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