Is WordPress the right choice for your business website? In most cases, yes! (Without knowing your business, I can't say for sure). Let's look at the reasons why.
WordPress is the world's most popular content management system. WordPress sites currently make up over 23% of the web, and over 60% of CMS sites! Its popularity brings many of its strengths, as we'll see.
WordPress makes it easy to enter, format, and publish your content (text, images, video, etc.). You don't need a web developer or IT person to work with your site's content. Anyone who's comfortable using a word processor (such as Microsoft Word) and who has a basic working knowledge of the web can manage content with WordPress!
WordPress core (the base functionality) includes the fundamentals of creating a website. It's a great starting point. But one of the sources of WordPress' power is the giant ecosystem built around it. There are themes (designs), plugins (which add functionality), and integrations with myriad services that extend WordPress' abilities.
As WordPress's popularity has grown, it has attracted a massive number of developers. You have a huge pool of developers to choose from to help with your site, and you don't need to worry about being locked into a single developer if your relationship sours. Of course, not all developers are equal, and you shouldn't assume every person who claims to be a WordPress expert truly knows what they're doing. We'd be happy to point you towards a wonderful WordPress development team. 🙂
Due to its popularity, there are plenty of ways to find WordPress support if you run stuck. There are countless guides you can find by googling, the WordPress.org forums, experts on social media, and local meetup groups (such as WordPress Grand Rapids). Of course, you can also hire WordPress consultants.
It's important that software be actively maintained to increase security, fix bugs, and add features and functionality. This is especially true on the web, where tech changes quickly and there are so many browsers and devices. WordPress is actively maintained, so it plays nice on the modern web.
WordPress fits well into a digital marketing system. There are a multitude of plugins and integrations for opt-ins, contact forms, social media, SEO, email marketing, and more.
Free and paid plugins add ecommerce support to WordPress. You can sell physical products, digital products, events, appointments, and more.
WordPress can scale to fit a huge range of websites, from one-page sites to simple blogs to medium-size sites up to enterprise-level sites. And WordPress has become a platform for small and large web apps in recent years, expanding its flexibility.
As we've seen, it's highly likely that WordPress is the right choice for your business website. It's no wonder that it's the world's most popular CMS! Let's talk about how to put WordPress to work for your business.
Featured image by Alexander Gounder
