Best web design business podcasts, summer 2015

Web Design Agency Podcast cover art

I love podcasts about the business of web design. They’re a great way to keep up on the aspects of running a web design agency: marketing, sales, pricing, proposals, contracts, project management, productivity, client relations, and more. Here’s the latest round of my favorite web design business podcasts, listed in order of preference. If you like these, […]

Why use WordPress for a business website?

WordPress logo pins

Is WordPress the right choice for your business website? In most cases, yes! (Without knowing your business, I can’t say for sure). Let’s look at the reasons why. WordPress is the world’s most popular content management system. WordPress sites currently make up over 23% of the web, and over 60% of CMS sites! Its popularity brings many of its […]

What Your Small Business Website Needs to Succeed: SCORE Symposium, Mar 2015

What Your Small Business Website Needs to Succeed OptimWise

You know your small business needs a website, but simply having a website isn’t enough. Do you know what it needs to succeed? Let’s look at the content and design your website needs to meet your business goals. I gave this presentation, What Your Small Business Website Needs to Succeed, at the Small Business Symposium hosted by […]

Review: Content Strategy for the Web

Content Strategy for the Web cover

Content Strategy for the Web by Kristina Halvorson My rating: 4 of 5 stars This content strategy primer has both theory and application. It explains the problem, how to perform discovery, how to form strategy, and how to implement the strategy. It’s well-organized and well-written, with just enough humor for this type of book. The […]

Business Website Mistakes: Chamber Tech Lunch, Jan 2015

Website Mistakes Chad Warner Chamber Tech Lunch

Are you making mistakes with your small business website? Business websites exist to sell, directly or indirectly. Small businesses often lose sight of that, and make mistakes with the content, design, marketing, and technical aspects of their sites. Learn how to fix these mistakes so your site delivers business results. I gave this presentation, Website […]

Review: Book Yourself Solid: Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling

Book Yourself Solid cover

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling by Michael Port My rating: 5 of 5 stars This is one of the best sales and marketing books for service professionals that I’ve read. It walks you through how […]

Best WordPress podcasts, winter 2014

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Here’s the latest round of my favorite WordPress podcasts, listed in order of preference. I prefer those that contain actionable advice over those that are mostly news. These days, I personally focus more on strategy, business development, and project management than development or design (which my teammates handle), and my taste in podcasts reflects that. […]

Entrepreneurs, your website should be the center of your web presence

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Entrepreneurs, your website should be the center, or hub, of your web presence. It’s the only way to maintain control of your professional image, content, and design. You forfeit control when you use third-party platforms (such as social media or blogging sites) as the center. Of course, you should use third-party platforms, but they should […]

How to decide on website content

left brain right brain

How do you come up with content for your website? Whether you’re creating a new website or revising your current one, the content (text, images, video, etc.) is the most important part. People visit your website for the content, not for the design or functionality. In working with our clients, we’ve found that this process works […]