How to decide on website content

left brain right brain

How do you come up with content for your website? Whether you’re creating a new website or revising your current one, the content (text, images, video, etc.) is the most important part. People visit your website for the content, not for the design or functionality. In working with our clients, we’ve found that this process works […]

Website Mistakes Small Businesses Make, and How to Fix Them: WordCamp Grand Rapids 2014

Website Mistakes Small Businesses Make, and How to Fix Them WordCamp Grand Rapids 2014 Chad Warner

I gave this presentation, Website Mistakes Small Businesses Make, and How to Fix Them, at WordCamp Grand Rapids 2014. I’ve seen many small businesses make website mistakes that hurt their results. My presentation was about how to fix these mistakes so your site delivers business results. Below are the slides and detailed notes. Not optimizing to sell How many […]

Review: Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

Do It! Marketing cover

Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition by David Newman My rating: 5 of 5 stars This is an actionable, motivating guide to small business marketing. It instantly became one of my favorite marketing books. I agree with Newman’s approach; it fits the way I like to […]

Why your website shouldn’t have sliders, and alternatives

Meta Slider screenshot

Sliders (AKA carousels or rotators) have become incredibly popular on WordPress websites, and websites in general. Sliders commonly display images, but can also display text and video. They are frequently used on home pages, but can appear on any page. More often than not, clients ask us to put them on their sites. The problem […]

Best WordPress podcasts, summer 2014

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These are the best WordPress podcasts I’ve found. They have content for WordPress site owners, designers, and developers. My favorites are those that are focused on education rather than news. I listed them in order of preference. If you like these, you should read my other posts about podcasts. I’m always looking for more, so please […]

Website mistakes small businesses make

Wrong Way sign

“What website mistakes do small businesses make?” This was one of the many questions asked at the Small Business Tech Panel at the Warehaüs, a coworking space in Holland, Michigan in March 2014. Here’s an expanded version of the answer I gave. The items (in no particular order) are as follows: Not optimized for sales Not mobile-friendly Not optimized […]

What does a small business WordPress website need?

Catching up on e-mail

“What does a small business website need?” This was one of the many questions asked at the Small Business Tech Panel at the Warehaüs, a coworking space in Holland, Michigan in March 2014. Here’s an expanded version of the answer I gave. The items (in no particular order) are as follows: Effective content (text, images, video) Mobile-friendly […]

Best WordPress podcasts, fall 2013

Your Website Engineer podcast art

These are the best WordPress podcasts I’ve found. They have content for WordPress users (individuals or small businesses), designers, and developers. I prefer those that offer tips, recommendations, and tutorials over those that simply cover WordPress news. I listed them in order of preference. Check out WordPress Radio, which aggregates and streams WordPress podcasts. Also, […]

WordPress for Small Business Websites Panel at WordCamp Grand Rapids 2013

WordPress for Small Business Websites Panel at WordCamp Grand Rapids 2013

I led a WordPress for Small Business Websites Q&A panel at WordCamp Grand Rapids 2013. We discussed goals, strategy, content, analytics, speed and performance, social media, SEO, and generally making sites effective. Below is a video of the panel discussion, followed by paraphrased versions of the questions asked by the audience. I’m so thankful for […]

Best WordPress podcasts, summer 2013

Your Website Engineer podcast art

These are the best WordPress podcasts I’ve found. They have content for WordPress users (individuals or small businesses), designers, and developers. I listed them from most to least favorite. I prefer those that offer tips, recommendations, and tutorials over those that simply cover WordPress news. None of the WP Candy podcasts are active any longer, […]