To aid in your digital marketing efforts, OptimWise has put together this easy-to-follow checklist to help your IT business generate more business online.
If you’re looking for a quick way to scale inbound leads for your information technology business, PPC (or pay-per-click) advertising might be for you.
If you want your IT company’s website to bring in traffic, generate leads, and make sales, you have to incorporate SEO (search engine optimization).
Most IT companies understand the basics of launching a business website. But beyond the eye-catching design, what should your website do for you?
Learn how can your IT company can get started with inbound & content marketing, and the benefits you stand to gain in the process.
There are two major financial benefits to be gained from email marketing. Learn how your information technology business can benefit!
As an IT company, your primary focus is on information, processes, and systems. Analyzing data to improve the performance of your products and services is your main priority, so dealing with anything beyond can sometimes be out of scope. But building a successful IT company involves more than just product development and system operations. Focusing…
Inbound marketing is about attracting prospects to your IT company, rather than using traditional (interruptive) marketing (where you contact prospects).
Just as a house needs a strong foundation, a WordPress website needs solid web hosting. Web hosting refers to the computing resources your website runs on. Basically, you’re renting a server and networking equipment so that your website has a place to “live” and a way for people to access it. Of course, it’s more…
I love decluttering! I get a dopamine hit when I delete, clean, and remove anything unnecessary. I’m a big fan of decluttering WordPress websites, too. Let’s look at why and how to declutter various areas of WordPress. Why Declutter? Why bother decluttering your WordPress site? Increase site security: the fewer plugins, themes, and users you have…