My clients often ask me how they can improve their SEO (search engine optimization) to rank higher. If their budget allows for it, I partner with an SEO expert, because a successful SEO or SEM (search engine marketing) campaign requires specialized expertise. If such a campaign isn’t in their budget, as is often the case for small businesses, I help them with the basics of SEO. SEO really comes down to two things:
- On-site SEO: ensuring that search engines can effectively crawl your site
- Off-site SEO: attracting links from other sites
Because search results are personalized to each individual, there’s no longer any such thing as “ranking #1 in Google”. However, there’s a lot you can (and should) do to help others find your site. I’ve outlined just a few of them below. Further down are some “intro to SEO” video clips, and links to valuable SEO guides.
What are your thoughts or questions about SEO? Enter them in the comments below.
SEO focus areas
- page titles
- “description” meta tag
- URL structure
- site navigation
- quality content
- anchor text
- image optimization
- crawling and indexing settings
- community-building via blog, other sites, social media, etc.
- local-focused resources like Google Places
- webmaster tools