This summary of Digital Content Marketing shares digital marketing tactics & tools.
This summary of Digital Content Marketing shares digital marketing tactics & tools.
This summary of "Digital Marketing All-In-One for Dummies" shares digital marketing tips.
Learn about Web3, and the history of Web 1.0 and 2.0.
Read this summary of "Digital Marketing for Dummies" for practical tips for SEO, social media, advertising, email marketing, and more.
How can your website rank higher in Google? Learn the SEO factors that contribute to ranking in Google, and questions to ask yourself for each factor.
Security is a growing concern for the businesses you serve. If you don't market your IT security services, you're leaving money on the table.
Discover the mistakes you’re making on your IT company’s website and how to correct them.
Imagine you have a fancy new website with striking design, spot-on SEO and all the bells and whistles. Now what? Your gut is telling you to leave the site alone … it’s working perfectly, right? Wrong! Not doing anything to your site after it launches is one of the biggest mistakes a website owner can […]
Are you making mistakes with your small business website? Business websites exist to sell, directly or indirectly. Small businesses often lose sight of that, and make mistakes with the content, design, marketing, and technical aspects of their sites. Learn how to fix these mistakes so your site delivers business results. I gave this presentation, Website […]
When I talk to small business clients about creating or redesigning their websites, I usually encourage them to include a blog. Many reply with, "We don't see why we need one," or, "We don't have anything to write about," or, "We don't have time for that." I then proceed to describe the many benefits of […]
I led a WordPress for Small Business Websites Q&A panel at WordCamp Grand Rapids 2013. We discussed goals, strategy, content, analytics, speed and performance, social media, SEO, and generally making sites effective. Below is a video of the panel discussion, followed by paraphrased versions of the questions asked by the audience. I'm so thankful for […]