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Tag: social media

"Digital Marketing for Dummies" (Book Summary)

Read this summary of "Digital Marketing for Dummies" for practical tips for SEO, social media, advertising, email marketing, and more.

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How to Rank in Google (Search Engine Ranking Factors)

How can your website rank higher in Google? Learn the SEO factors that contribute to ranking in Google, and questions to ask yourself for each factor.

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Why Your Business Needs a Mobile-Friendly Design Now

Responsive, mobile-friendly sites are the difference between reaching mobile users and losing conversions.

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Security: The Most Important Service Your IT Company Isn't Marketing (And Why It Should)

Security is a growing concern for the businesses you serve. If you don't market your IT security services, you're leaving money on the table.

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Top 15 Mistakes IT Websites Make and How You Can Avoid Them

Discover the mistakes you’re making on your IT company’s website and how to correct them.

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Your Website Just Launched. Now What?

Imagine you have a fancy new website with striking design, spot-on SEO and all the bells and whistles. Now what? Your gut is telling you to leave the site alone … it’s working perfectly, right? Wrong! Not doing anything to your site after it launches is one of the biggest mistakes a website owner can […]

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Control How WordPress Posts Look on Social Media, with Open Graph

Learn how to control how your WordPress posts look on social media, with Open Graph settings in Yoast SEO plugin.

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Business Website Mistakes: Chamber Tech Lunch

Are you making mistakes with your small business website? Business websites exist to sell, directly or indirectly. Small businesses often lose sight of that, and make mistakes with the content, design, marketing, and technical aspects of their sites. Learn how to fix these mistakes so your site delivers business results. I gave this presentation, Website […]

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Why Your Website Should Be the Center of Your Web Presence

Business owners and other business people, your website should be the center, or hub, of your web presence. It's the only way to maintain control of your professional image, content, and design. You forfeit control when you use third-party platforms (such as social media or blogging sites) as the center. Of course, you should use […]

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Website Mistakes Small Businesses Make, and How to Fix Them: WordCamp Grand Rapids 2014

I gave this presentation, Website Mistakes Small Businesses Make, and How to Fix Them, at WordCamp Grand Rapids 2014. I’ve seen many small businesses make website mistakes that hurt their results. My presentation was about how to fix these mistakes so your site delivers business results. Below are the video, slides, and detailed notes. Not optimizing to sell How […]

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Can Social Media Replace a Business Website?

"Doesn't social media replace the need for a business website?" This was one of the many questions asked at the Small Business Tech Panel at the Warehaüs, a coworking space in Holland, Michigan in March 2014. The short answer is no. Here's an expanded version of the answer I gave. These are the advantages of a business website over social […]

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Website mistakes small businesses make

"What website mistakes do small businesses make?" This was one of the many questions asked at the Small Business Tech Panel at the Warehaüs, a coworking space in Holland, Michigan in March 2014. Here's an expanded version of the answer I gave. The items (in no particular order) are as follows: Not optimized for sales Not mobile-friendly Not optimized […]

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